Shades of India news and archive

Shades of India to spread retail, open store in Mumbai

Traditional lifestyle brand Shades of India, has opened a store at Emaar Palm Spring Plaza, Gurgaon. This is the brand’s second store in the country after Delhi. It is now planning to open another store in Mumbai soon. David Housego the company's chairman says the brand has a flagship in the Meherchand Market, Delhi and some 10 shop-in-shops in...

Fashion

‘Shades of India’ launches latest collection ‘Nazrana’

Internationally acclaimed and India’s most innovative textile brand ‘Shades of India’ has launched its latest collection ‘Nazraana’ that draws inspiration from the British influence over Awadh in the late 18th and early 19th century. Reliving the days of glory that made Awadh, a city of poetry, dance and music, this collection celebrates the...

Apparel

Shades of India eyes global markets

Shades of India, a women’s premium apparel, home furnishings and interiors brand, is planning to open three stores and expanding its footprint in the US and West Asia. The aim is to aggressively tap increasing demand for its products. The brand that has become popular due to its distinctive international style celebrates both India’s heritage...