Shein news and archive

Shein slapped with high fines in California, France

Chinese ultra-fast fashion giant Shein needs to have deep pockets these days, given that the global e-commerce company is being slapped with fines in two countries at the moment. Shein just settled a consumer protection lawsuit in the United States, in California’s Napa, Los Angeles, San Francisco and Sonoma counties, and agreed to pay 700,000...

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Cookie legislation in France: 150 million euro fine requested against Shein before CNIL

Paris - On Thursday, the rapporteur of the French data protection authority (CNIL) requested a 150 million euro fine against the Asian fast fashion giant Shein for not complying with cookie legislation. The rapporteur reproached this e-commerce heavyweight for "several breaches of its legal obligations" concerning cookies - the computer files...

Retail

E-commerce: Belgium faces "tsunami" of parcels from China

Brussels (Belgium) - A Belgian economic body believes that Belgium is facing a "tsunami" of small parcels sent by major players in Chinese e-commerce. It has stated that Belgium must urge the European Union to accelerate its customs reform, according to an opinion obtained on Thursday by AFP. The EU has been working for two years on a customs...

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Shein reportedly files for Hong Kong IPO

Fast fashion giant Shein is believed to have confidentially filed for an initial public offering in Hong Kong as it looks to pressure UK regulators to approve of a London listing. This is according to sources for the Financial Times (FT), who said the China-founded, Singapore-based company had privately filed a draft prospectus with Hong Kong’s...

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Argentina, new fertile ground for global fast fashion: Record imports in 2025

Buenos Aires – The combination of a more accessible dollar and the opening of imports is already having a strong impact on the Argentine textile industry, in a scenario where Chinese "fast fashion" giants are gaining more and more ground. According to data from the Argentine Chamber of the Apparel Industry (CIAI), in the first five months of...

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Shein fined 40 million euros in France for false discounts

The ultra fast fashion retailer Shein has been fined 40 million euros. The brand was reprimanded by France's Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF) for misleading commercial practices towards consumers. The sanction follows an investigation into Infinite Style E-commerce LTD (ISEL), the company...

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Shein to reportedly confidentially file for Hong Kong IPO

Fast fashion giant Shein is believed to be planning to confidentially file a draft prospectus for a Hong Kong IPO. This is according to three sources for Reuters, one of which said the filing could be submitted as soon as this week. Two sources said that, if approved, Shein’s intention to file confidentially would be a waiver of one of the main...

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Shein accused of manipulating customs declarations in UK Lawsuit

Mere days after 25 European consumer organisations filed a complaint against Shein over misleading practices at the beginning of the month, the Chinese ultra-fast fashion giant finds itself in the crosshairs again. This time, the online shopping giant faces a High Court lawsuit with documents accusing it of “manipulating customs declarations for...

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France consumes more new fashion than ever amid transition to circularity

Purchases of new clothing, footwear and household linen reached a record high in France in 2024, with an average of 42 items per person, the organisation Refashion revealed at a press conference on Tuesday. In 2024, 3.5 billion new pieces were purchased, or 10 million per day, Vanessa Gutierrez, head of studies at Refashion, the body tasked by...

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Shein reportedly intends to sell ‘India-made’ clothing within a year

Chinese fast fashion giant Shein is believed to be looking to accelerate its supply chain operations in India alongside its current partner in the region, Reliance Retail. The duo are reportedly aiming to initially sell “India-made” Shein products via its British and US website within the next six to 12 months, according to sources for Reuters....

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25 consumer organisations file complaint against Shein over misleading practices

Twenty-five European consumer organisations have lodged a joint complaint against Chinese fast-fashion giant Shein, accusing the company of misleading consumers and promoting overconsumption through manipulative design elements on its website and mobile app. The complaint, addressed to European regulators, alleges that Shein employs so-called ‘...

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Shein reportedly eyeing Hong Kong listing as London IPO plans halt

Shein is seemingly changing course. The Chinese fast fashion giant is believed to now be looking to Hong Kong for its initial public offering (IPO) after plans to list in London grinded to a halt. According to sources for Reuters, Shein has turned to Hong Kong after it failed to get Chinese regulators to approve of its London Stock Exchange...