Shein news and archive

Sustainable transport or greenwashing? Lufthansa Cargo and Shein’s agreement raises questions

Lufthansa Cargo, the European leader in air freight and the freight division of Lufthansa Group, has committed to ensuring the international delivery of ultra fast fashion brand Shein’s items, by progressively using sustainable aviation fuel. This agreement illustrates the paradox between political regulation and economic interests. It has...

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Shein's global supply chain to include India-made apparel

In a new strategic partnership with Reliance Retail, the e-commerce company Shein is planning to significantly expand its manufacturing network in India. According to a Times of India (TOI) report, the collaboration aims to begin international sales of Shein-branded apparel produced in India within the next six to 12 months. This initiative was...

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Greenwashing: Shein responds to million euro fine in Italy

Following a one million euro fine from the Italian Competition Authority, the Asian fast-fashion e-tailer Shein has shown remorse. In response to an enquiry, Shein stated that it had "immediately taken all necessary measures to address the criticisms raised". The Italian authority accused Infinite Styles Services Co Ltd, responsible for Shein in...

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When Asia accelerates in textiles, Morocco falters

The Moroccan textile industry, long a spearhead of the national manufacturing sector, is now showing substantial signs of decline. Despite the post-Covid recovery, clothing exports are down, undermined by the rise of Asian low-cost leaders, geographical dependence on a few markets, and outdated production facilities. Moroccan exports witness...

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Brandy Melville files federal lawsuits against Temu & Shein over alleged counterfeits

In the face of copycats, Brandy Melville is not one for sitting quietly. A month after filing a federal lawsuit against Chinese fast-fashion giant Shein for alleged copyright infringement, unfair competition, and deceptive sales tactics, the California-based teen retailer has filed another lawsuit against Chinese online marketplace Temu,...

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Ajio launches 'Ajio Rush' four-hour delivery service in India

Reliance Retail has introduced 'Ajio Rush,' a new four-hour delivery service for fashion, launched during the first quarter of fiscal year 2026. This expedited service is currently operational in six Indian cities and offers a selection of over 1.3 lakh products for fast delivery. The company has indicated that this initiative is already...

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Tepid efforts dominate when it comes to corporate climate action

None of 55 major global companies achieved a high or even reasonable integrity in regards to their climate strategies. This is what the 2025 Corporate Climate Responsibility Monitor (CCRM) found out. The report analyses the climate strategies of 55 major global companies and evaluates the transparency and integrity of their climate pledges. It...

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Shein slapped with high fines in California, France

Chinese ultra-fast fashion giant Shein needs to have deep pockets these days, given that the global e-commerce company is being slapped with fines in two countries at the moment. Shein just settled a consumer protection lawsuit in the United States, in California’s Napa, Los Angeles, San Francisco and Sonoma counties, and agreed to pay 700,000...

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Cookie legislation in France: 150 million euro fine requested against Shein before CNIL

Paris - On Thursday, the rapporteur of the French data protection authority (CNIL) requested a 150 million euro fine against the Asian fast fashion giant Shein for not complying with cookie legislation. The rapporteur reproached this e-commerce heavyweight for "several breaches of its legal obligations" concerning cookies - the computer files...

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E-commerce: Belgium faces "tsunami" of parcels from China

Brussels (Belgium) - A Belgian economic body believes that Belgium is facing a "tsunami" of small parcels sent by major players in Chinese e-commerce. It has stated that Belgium must urge the European Union to accelerate its customs reform, according to an opinion obtained on Thursday by AFP. The EU has been working for two years on a customs...

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Shein reportedly files for Hong Kong IPO

Fast fashion giant Shein is believed to have confidentially filed for an initial public offering in Hong Kong as it looks to pressure UK regulators to approve of a London listing. This is according to sources for the Financial Times (FT), who said the China-founded, Singapore-based company had privately filed a draft prospectus with Hong Kong’s...

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Argentina, new fertile ground for global fast fashion: Record imports in 2025

Buenos Aires – The combination of a more accessible dollar and the opening of imports is already having a strong impact on the Argentine textile industry, in a scenario where Chinese "fast fashion" giants are gaining more and more ground. According to data from the Argentine Chamber of the Apparel Industry (CIAI), in the first five months of...