Shein news and archive

France consumes more new fashion than ever amid transition to circularity

Purchases of new clothing, footwear and household linen reached a record high in France in 2024, with an average of 42 items per person, the organisation Refashion revealed at a press conference on Tuesday. In 2024, 3.5 billion new pieces were purchased, or 10 million per day, Vanessa Gutierrez, head of studies at Refashion, the body tasked by...

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Shein reportedly intends to sell ‘India-made’ clothing within a year

Chinese fast fashion giant Shein is believed to be looking to accelerate its supply chain operations in India alongside its current partner in the region, Reliance Retail. The duo are reportedly aiming to initially sell “India-made” Shein products via its British and US website within the next six to 12 months, according to sources for Reuters....

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25 consumer organisations file complaint against Shein over misleading practices

Twenty-five European consumer organisations have lodged a joint complaint against Chinese fast-fashion giant Shein, accusing the company of misleading consumers and promoting overconsumption through manipulative design elements on its website and mobile app. The complaint, addressed to European regulators, alleges that Shein employs so-called ‘...

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Shein reportedly eyeing Hong Kong listing as London IPO plans halt

Shein is seemingly changing course. The Chinese fast fashion giant is believed to now be looking to Hong Kong for its initial public offering (IPO) after plans to list in London grinded to a halt. According to sources for Reuters, Shein has turned to Hong Kong after it failed to get Chinese regulators to approve of its London Stock Exchange...

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Shein increases product safety tests after EU criticism

Shein has increased the number of product safety tests it carries out, the company stated in a press release. This appeared to be a direct response to the criticism the EU previously levelled at the Chinese e-tailer. The EU reported that Shein was violating consumer rights, including in the area of product safety. The Chinese giant reported that...

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European commission demands action from Shein for consumer rights violations

The European Commission and various national watchdogs from EU member states are urgently calling on Shein to respect consumer protection laws. The call follows an investigation by the Consumer Protection Cooperation (CPC), which concluded that the Chinese retailer Shein was violating several laws. The CPC wants the retailer to correct the...

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Trump maringally lowers US tariff barrier for Temu and co.

Even after the temporary easing of the trade dispute, Donald Trump continued to make business difficult in the US for Chinese online retailers like Temu and Shein. Until recently, they benefited from the fact that goods deliveries with a value of less than 800 dollars were exempt from tariffs. Since the beginning of May, however, a tariff of 120...

Fashion

Shein Marketplace bans fur and exotic animal skins

Chinese fast-fashion giant Shein has banned the sale of fur and wild-animal skins across its online marketplace platform, adding third-party sellers to its company-wide policy. Shein’s updated ban covers any items made from the skins or feathers of all animals considered to be “exotic”, including ostrich feathers, alligators, and snakes. The...

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Shein, Temu, AliExpress: End of duty-free low-cost goods from China in the US

Since May 2, 2025, the US ended a customs rule that allowed Chinese platforms like Shein, Temu and AliExpress to flood the American market with cheap products. This abrupt end to the ‘de minimis’ regime disrupted their business model and reshaped the landscape of global online commerce. Us toughens its stance on Chinese imports Since 4:01am GMT...

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Shein pauses London IPO as US tariffs and customs clamp down

Fast fashion giant Shein is believed to have halted plans for its London IPO as uncertainty around tariffs continues to heighten. The company is said to have not renewed contracts with two corporate communications firms that had been brought in to advise on the potential listing, according to The Times. FGS Global and Brunswick had reportedly...

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Shein reportedly mulling US business restructuring to mitigate tariff impact

Chinese fast fashion giant Shein is believed to be looking into ways to restructure its US business as uncertainty around tariffs on foreign imports continues to heighten. According to the Financial Times (FT), which cited two people with knowledge of the company’s deliberations, one idea being considered is to divert production for the US...

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America’s resale market poised to gain amid tariffs

As the U.S. administration ramps up tariffs on imported goods, the fallout for global fashion is already becoming apparent. From European luxury houses to Chinese fast fashion giants, industry players are bracing for squeezed margins, disrupted supply chains, and dampened demand from increasingly cost-conscious American consumers. The new wave...