shoppable content news and archive

Amazon Live launches shoppable channel on Prime Video and Freevee

Amazon is bringing its ‘Amazon Live’ interactive and shoppable livestreams to Prime Video and Amazon Freevee, meaning that customers can browse, shop, and engage with content they're watching on the TV screen by using their mobile devices. Previously Amazon Live streams were only available on desktop, mobile, and Fire TV, the new FAST (free...

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Launching video commerce, YouTube wants to become a shopping destination

With clickable content soon to be the norm at Netflix, online shopping may have a new contender in the mix, with YouTube launching a Holiday Stream and Shop livestreaming event as part of its e-commerce ambitions. The move into online shopping would see YouTube users sell a mix of their own merchandise and select brands directly via the...