SilkFred news and archive

SilkFred falls into administration amid tough trading

Independent brand platform SilkFred has become yet another victim to challenging trading conditions in the UK, where it has now filed for administration. The “majority” of SilkFred’s 14 employees have been made redundant as a result. Andrew Watling and Duncan Beat, managing directors at advisory firm Quantuma, were appointed joint administrators...

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Business|CEO Interview

SilkFred CEO on AI, platforming indies and the waning influence of trends

When Emma Watkinson, together with her friends Kate and Stephen Jackson, set out to start their own fashion e-commerce company in 2011, it was on the premise of both addressing the lack of excitement Watkinson felt towards existing propositions, and the absence of support for small brands attempting to step onto the thorny fashion ladder. Having...

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Retail

SilkFred creates new shopping experience for its consumers

London fashion startup, SilkFred, has launched a new app for its customers in the iOS App Store. The fashion retailer was the first website to create the categories ‘jeans and a nice top’ and ‘perfect for breastfeeding’, and has now created an app to help customers find outfits based on events and their own interests. SilkFred has more than 600...