Skims news and archive

Skims Mens arrives in London at End.

Kim Kardashian’s shapewear and swimwear brand Skims, which expanded into menswear in October 2023, has launched its first UK retail space for its Skims Mens line with a pop-up in End.’s flagship in London. The Skims Mens pop-up is positioned on End.’s first floor and allows British consumers to shop the menswear label’s best-selling underwear...

Fashion

Is Skims enabling Meta to 'spy' on its users?

Many consumers are unaware of the extent to which their online activities are being tracked or monitored without their knowledge or consent. E-commerce websites are eager to track user activity and browsing behavior to boost their sales. While some tracking, like storing cookies, is legal when consent is given, other forms of monitoring are not....

Business

On course for expansion: Skims prepares to enter the Netherlands

US underwear brand Skims is coming to the Netherlands and will soon be available in the country's fashion department store, De Bijenkorf. From 26 February, reality star and co-founder Kim Kardashian's underwear will be available in Rotterdam and Amsterdam as well as in the retailer's online store, De Bijenkorf announced in an interview with...

BusinessFeatured

Hollywood, Skims and accountability: Top 11 US stories for 2023

There is no denying that 2023 has been a turbulent year for the US fashion market, as declining consumer confidence continued to take hold of the region and impact wider sales. No matter, while some large-scale conglomerates attempted to build up their defences through turnaround strategies, there were some positives for the industry, namely in...

Fashion |In Pictures Featured

Skims launches menswear line with Neymar campaign

Kim Kardashian’s shapewear and swimwear brand Skims is expanding into menswear with the launch of Skims Mens, driven by the fact that 10 percent of the brand’s customers are already men. Skims Mens, available from October 26, will offer “technically constructed” briefs and ultra-soft boxers, as well as comfortable tanks and T-shirts rooted in “...

Fashion

Skims claims to have reinvented the pushup bra

Skims, the Kim Kardashian co-founded underwear brand, has introduced what it calls a groundbreaking pushup bra, redefining lingerie with innovative design. The bra, named the "Ultimate Bra," was created using advanced techniques like 3D scans of a multitude of different shapes and eschew the single foam pad from conventional push-up bras,...

BusinessFeatured

Skims secures four billion dollar valuation and sizable funding round

Kim Kardashian’s Skims has snapped up a four billion dollar valuation after closing a sizable funding round led by Wellington Management. The shapewear and intimates brand, which was co-founded by the reality star in 2019, secured 270 million dollars in the Series C round, with the funds to go towards accelerating the brand’s product innovation...

Retail

Skims to open permanent retail stores

Shapewear brand Skims, co-founded by celebrity entrepreneur Kim Kardashian, is set to pursue an ambitious retail expansion strategy with the planned opening of its first permanent stores in 2024. According to Bloomberg, the company aims to inaugurate its flagship store in Los Angeles during the first half of the year, followed by a subsequent...

Retail |In Pictures Featured

Skims open first-ever European pop-up at Selfridges

Kim Kardashian’s shapewear and swimwear brand Skims has opened its first-ever European pop-up experience at Selfridges in London. The Skims pop-up, located within The Selfridges Corner Shop, has been designed in partnership with the brand’s long-time collaborator, Willo Perron of Perron-Roettinger, as a summer Los Angeles poolside oasis,...

Fashion Featured

Prada Group dominates Lyst Index, Skims and JW Anderson make first entry

Prada Group dominated the Q1 2023 Lyst Index, a ranking of the most popular apparel brands compiled by fashion search engine Lyst. The group’s namesake label topped the index for the second quarter in a row as searches for the brand increased 22 percent. Meanwhile, Miu Miu - which is also owned by Prada Group - moved from fourth to second place...

Fashion

Skims relaunches swimwear line

Kim Kardashian and Jens Grede's co-founded brand Skims, best known for its technically constructed underwear, loungewear and shapewear, just announced the return of the Skims Swim Shop with a brand new campaign. After a year-long wait, the brand is back with its biggest swim collection to date, promoting 10 new silhouettes, reinvented cover ups,...

Business

Skims taps first chief commercial officer

Kim Kardashian’s Skims has named its first-ever chief commercial officer to be Robert Norton, a role newly created to support its mission of becoming a “global retail brand”. Norton joins the US shapewear company from Moncler, where he served as president for nearly six years, starting May 2017. Prior to Moncler, the exec also held the position...