Skims news and archive

Skims expands into UAE with Dubai store

Kim Kardashian’s Skims has entered the Middle East with the opening of its first store in Dubai. The launch was enacted alongside the brand’s regional partner, luxury retail group Al Tayer Insignia. For Skims, the opening marks a milestone in the brand’s global expansion. The company has set out to strengthen its presence in select regions, to...

Fashion |In Pictures

Skims introduces kidswear with The North Face

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...

Fashion

Skims to venture into live entertainment for the holiday season

Kim Kardashian is to host a shoppable holiday livestream event on her own TikTok channel for her solutions-oriented lifestyle and apparel brand Skims for the holiday season. The move will see Kardashian, co-founder and chief creative officer of Skims, teaming up with OBB Media, the next-gen studio behind ‘A Nonsense Christmas with Sabrina...

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Business

Skims valued at 5 billion dollars following new funding

Kim Kardashian’s Skims brand has secured 225 million dollars in new funding, valuing the shapewear and apparel company at five billion dollars. The latest round, which puts the brand ahead of the four billion dollars it was valued at in 2023, was led by Goldman Sachs, and saw further backing from funds affiliated with BDT & MSD Partners. The...

People

Skims names Dawn Vitale chief merchandising officer amid global expansion

Shapewear and apparel brand Skims has appointed Dawn Vitale as its new chief merchandising officer, a move that intends to reflect the next stages in its ongoing international expansion. Vitale joins Skims from Levi Strauss & Co., where she spent six years, initially as vice president before being promoted chief merchandising officer for the...

Retail

Skims to host pop-up at Flannels’ Leeds flagship

Kim Kardashian’s Skims is doubling down on its expansion in the UK. On the back of launching its highly-anticipated collaboration with Nike, the shapewear and apparel brand is now set to explore the UK retail market more broadly through a new partnership with Flannels. The Frasers Group-owned multibrand retailer has announced the arrival of...

Featured

Fashion |In Pictures

In Pictures: NikeSkims has finally landed, championing ‘bold evolution’ in sportswear

After months of speculation and pushback from reported production delays, the joint project of Nike and Skims has finally been unveiled. Aptly dubbed ‘NikeSkims’, the new brand delivers what the duo says is a “new aesthetic and system of dress, obsessively crafted for the body”. With this, products in initial launch, made up of seven collections...

Retail

Skims expands global reach with debut store in Mexico

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has opened its first permanent store in Mexico, located in the Artz Pedregal shopping centre in Mexico City. In a statement, Skims said the debut store in the country marks a “significant milestone” in its worldwide growth, as it continues to...

People

Skims appoints new president for EMEA region

Kim Kardashian’s shapewear brand Skims has named Robin Gendron as the first president for Europe, the Middle East and Africa (EMEA). Gendron joins the company from Michael Kors, where he has been for 15 years, the latter four in the role of EMEA president. His appointment at Skims was reported by Business of Fashion (BoF), to which Jens, Grede,...

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Business

Skims expand sports reach with volleyball partnership

Shapewear brand Skims, co-founded by Kim Kardashian and Jens Grede, is deepening its ties to sport with a new partnership with League One Volleyball (LOVB) in the US, capitalising on the popularity of volleyball being the number one team sport among girls in the US. In a statement, LOVB said that Skims would become its official loungewear,...

Fashion |In Pictures

Roberto Cavalli launches swimwear collaboration with Skims

Italian luxury fashion house Roberto Cavalli has unveiled a limited-edition swim collaboration with American bodywear brand Skims. Launching on June 27, the Roberto Cavalli Skims collection infuses the vibrant colours and exotic prints of the renowned Italian fashion house with Skims’ signature swimwear, chiffon cover-ups and accessories...

Featured

Retail

NikeSkims promised disruption, but where is the collection?

In an industry perpetually hunting for its next blockbuster collaboration, few partnerships have generated as much noise, and anticipation, as NikeSkims, the joint venture between sportswear behemoth Nike and Kim Kardashian’s billion-dollar shapewear label, Skims. But despite a bold promise made in February to “disrupt the global fitness and...