Snap news and archive

Snap introduces new solution to help businesses integrate AR

Social media giant Snap has launched a new enterprise solution designed to aid businesses in integrating augmented reality (AR) features into their owned and operated channels. The AR Enterprise Services (ARES) offer will specialise in retail companies, with the first to already have been involved being Princess Polly, Gobi Cashmere and Goodr....

Fashion |Technology Featured

Snap and Amazon Fashion create new AR Shopping Experience

Snap and Amazon Fashion have partnered to bring new Virtual Try-On (VTO) experiences to Snapchat users. The social media and retail giants are hoping their combined services will attract some of the 1.4 billion people forecast to use augmented reality on their smartphones in 2023. Mobile shopping is a fast growing channel, with Amazon Fashion...

People

Snap Inc appoints new head of fashion and beauty partnerships

Snap Inc, the American camera and social media company, has appointed Rajni Jacques as its new head of fashion and beauty partnerships Jacques left her role Condé Nast as fashion director at Teen Vogue and Allure. Jacques has previously held posts at InStyle, Glamour, Nylon and The Fader, as well as editorial director at Madewell. The new role...

Fashion

Snapchat to launch video-sharing sunglasses

London - Snap Inc, the newly renamed parent company of social messaging app Snapchat, is to launch sunglasses with integrated video cameras to make it easier for users to create memories to upload via the app. The sunglasses, dubbed Spectacles, will feature one of the smallest wireless video cameras in the world, and will be capable of taking a...