Soorty news and archive

Soorty and Haelixa expand DNA-backed traceability partnership

Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is expanding its partnership with Swiss traceability pioneer Haelixa to strengthen circularity and transparency in global denim supply chains. As global regulations tighten around greenwashing and unverified sustainability claims, Soorty and Haelixa are looking to...

Fashion

Soorty introduces collagen-infused jeans

Denim manufacturer Soorty introduces collagen-infused jeans, blending advanced technology, wellness science, and denim craftsmanship. The innovative fabric was unveiled at the past Kingpins trade show and utilises Umorfil technology, a state-of-the-art material enriched with collagen peptides derived from wasted fish scales, a byproduct of the...

Fashion

Soorty and Left Hand Twill collaborate on responsible, digital denim collection

Pakistan denim company Soorty has partnered with the founder of Left Hand Twill to launch a responsibly designed denim collection inspired by vintage styles. Left Hand Twill, a vintage buying and selling company, was launched by Soloman Russell as a denim-centred retailer that offers an alternative to buying new clothing, with the hope of...

Featured

Fashion

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

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Business

Soorty launches organic cotton initiative

Pakistan’s largest vertically integrated denim company, Soorty has launched an organic cotton initiative in partnership with WWF Pakistan and the Department of Agriculture Extension, Balochistan, along with support and input from the Laudes Foundation. The Soorty Organic Cotton Initiative (SOCI) aims to create an “organic cotton revolution”...

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Business

Soorty’s bid for sustainable investments: “The business will follow”

Soorty, Pakistan’s largest vertically integrated denim company, continues to reinforce its commitment to sustainable fashion production. In comments for FashionUnited, the company explains that “The innovation and bid for sustainability is a long term investment which does not guarantee immediate business and revenue growth however it is a...

Featured

Fairs

What the future of denim looks like according to industry experts

Amsterdam - The Kingpins trade fair is back in Amsterdam from 10 to 11 April, bringing together industry professionals and showcasing the latest trends and innovations to hit the world of denim. As a fashion staple, denim continues to transcend gender, age, and class, and remains one of the fashion industry’s most versatile, durable and sought...