Spartan news and archive

Tendulkar launches ‘Sachin’ in association with Spartan Sports

Sachin Tendulkar has launched a sportswear and cricket equipment range in association with Spartan Sports. The range, titled ‘Sachin’ by Spartan, will feature three different collections and will be retailed in India and 12 other countries, including the UK, New Zealand and Australia. Spartan Sports is an Australian sporting gear company. The...

Apparel

Local sports brands cash in on IPL

While big brands like Puma, Adidas and Nike are making most of the opportunity by promoting themselves in a big way during the ongoing IPL tournament. Even Jalandhar-based small sports equipment makers are cashing in on the mega sports event by roping in IPL players to endorse their products. According to these manufacturers, the endorsement...