Spykar Lifestyles news and archive

Sanjay Vakharia appointed CEO of Spykar Lifestyles

Sanjay Vakharia has been elevated as the CEO of Spykar Lifestyles. He had co-founded the brand in 1992 and has been the COO & Director since 2014. Spykar was acquired by the Metdist Group from Prasad Pabrekar in 2014. The Metdist Group, owned by the Bagri family is led by Apurv Bagri. It’s a global conglomerate with diversified interests in...

Apparel

Levi’s installment plan attracts other brands

Levi Strauss clever marketing strategy of offering an installment plan to buy jeans and other products in India seems to have worked wonders. The brand’s sales have gone up while their products have become more affordable to the customers. The smart selling strategy introduced last September is now being emulated by many other leading apparel...

Fashion

Spykar Lifestyles to launch café

Apparel makers, Spykar are now venturing into cafes. The first Café Spykar will open its doors next week at Nirmal Lifestyle, a mall in Mumbai. “The cafes are a way for Spykar to connect to its target audience, the youth,” says Sanjay Vakharia, Director, Spykar Lifestyles. “Anything that connects with the youth Spykar feels it can get into it,”...