Apparel
Starcom to handle Biba’s accounts
Biba Apparels has appointed Starcom Worldwide as its media partner in India. Biba is a women’s apparel brand and with Starcom’s help it wants to achieve its marketing goals. Starcom will manage media investments for Biba. The pitch was called by Future Brands, with which BIBA has forged a partnership. Future Brands has a practice called 'brand...
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