Storytelling news and archive

How to communicate your brand through storytelling?

Co-founders of content and communications agency Sonder & Tell, Kate Hamilton and Emily Ames, tell us all about their job. From how they created their agency, their own experiences and how they got to work with their current clients. They are revealing powerful tips on how to do content marketing right using storytelling, using a writer to craft...

Fashion Featured

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...