Supreme Italia news and archive

Supreme founder speaks up about Italian “legal fake” company

Supreme founder James Jebbia has finally vented his frustrations about Supreme Italia, the Italian company using a loophole in local law to sell products bearing a strong resemblance to those offered by the American streetwear brand. “I don’t think another company has really had to deal with this like we have. This is a whole new level with this...

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Samsung under fire over collaboration with “counterfeit” Supreme

Samsung is receiving Backlash following the announcement of a collaboration with Supreme during a conference in China. It turns out that the South Korean tech giant is not working with the cult streetwear label from New York but rather with an Italian company that uses a loophole in local law to sell products bearing a strong resemblance to...