Supreme founder speaks up about Italian “legal fake” company

Supreme founder James Jebbia has finally vented his frustrations about Supreme Italia, the Italian company using a loophole in local law to sell products bearing a strong resemblance to those offered by the American streetwear brand. “I don’t think another company has really had to deal with this like we have. This is a whole new level with this criminal enterprise -- these complete impostors and impersonators. This is a company that was able to convince one of the biggest companies in the world [Samsung] that they are the real thing”, Jebbia is quoted by Business of Fashion as saying.