Sydney Sweeney news and archive

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

Fashion

American Eagle states Sydney Sweeney's campaign is just about “jeans”

US fashion retailer American Eagle, known for its denim and casualwear, has been responding to criticism over its recent advertising campaign with actress Sydney Sweeney, which critics state has racist undertones. In the campaign, the actress, known for her roles in White Lotus and Euphoria, can be seen wearing an American Eagle denim jacket and...

People

Tory Burch names Sydney Sweeney as brand ambassador

American fashion brand Tory Burch has announced actress Sydney Sweeney as its brand’s ambassador for handbags and shoes. Sweeney, an award-winning actress from HBO’s TV series Euphoria, who has previously starred in a Tory Burch holiday campaign, was chosen to become an ambassador due to her “entrepreneurial spirit and passion for supporting...