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Retail

American Eagle store traffic falls amid backlash over Sydney Sweeney ad

In-store visits for American Eagle are reported to have fallen last week after the brand became embroiled in backlash over a campaign featuring actress Sydney Sweeney. According to data collected by Pass_by, store visits across the US dropped 3.9 percent year-over-year for the week ended August 2. Impact was most prominent in the south, where...

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