Retail
Myntra’s lifestyle brand Taavi collaborates with artisans to revive Indian textile
Flipkart-owned Myntra’s private lifestyle brand Taavi has collaborated with about 1,300 artisans from seven Indian states to revive Indian textile craft.The fashion brand, launched recently, sells apparels for men and women with traditional Indian embroidery such as Kolkata’s kantha and Odisha’s sambal puriikkat. It has been working directly...
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