THE DIGITAL FASHION GROUP news and archive

Brand New Vision, Digital Fashion Group to establish first ‘digital learning hub’

Two platforms for digital fashion, Brand New Vision (BNV) and The Digital Fashion Group (TDFG) announce a strategic partnership, which sets out to establish the first Digital Learning Hub for digital fashion creation. This hub represents a new Web3 benchmark, and a convergence between education, creativity, and digital fashion. By joining...

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Exclusive: The Digital Fashion Group partners with CLO on scholarship programme

The Digital Fashion Group (TDFG) has announced a new strategic partnership with 3D garment simulation tech provider CLO(thing) Virtual Fashion revolving around the launch of a scholarship programme. The ‘TDFG x CLO Equity Scholarship’ scheme will particularly focus on the African continent in a bid to drive equity and diversity in digital...

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How to create a future proof fashion team for digital transformation

Over the last decade, digital strategy has been largely concerned with digitization, and there has been no real urgency for digital transformation. And in the past two years, companies have had transformation thrust upon them, remodeling their internal and external processes to keep up. A perfect storm caused mainly by the pandemic and GenZ....

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Exclusive: The Digital Fashion Group announces strategic partnership with Arts Thread

Online education provider The Digital Fashion Group (TDFG) has revealed it has entered into a strategic partnership with digital platform Arts Thread, with the duo to pursue a joint ambition of driving digitalisation in fashion education. The collaboration is part of a wider goal to aid in the implementation of digitally-forward courses into...

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The power of data for digital fashion design

As much as we think of fashion as something intuitive, it has always required a great deal of knowledge and information. From the trickle-down and bubble up of fashion trends, to market statistics, and customers sizing details, it is all data which needs to be ethically and fairly processed to adhere to issues concerning privacy. What is the...

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How can digital fashion and technology help brands to be more size-inclusive

Small, Medium, Large or Extra Large? Why does the industry continue to define plural body types in such a small range of sizes? If fashion is about expressing identities, why do we keep being reduced to improbable standards? The issue of sizing in the fashion industry is not a new theme and yet, one could argue, it has not been addressed with...

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How can Digital Fashion Design help us be more sustainable?

What comes to your mind when you think of digital fashion? AR filters? Direct to avatar clothing? Skins for gaming? Digital Fashion is all of this and more and could also help us towards a fairer and more sustainable fashion system. And we are not only talking about the production phase, reducing waste in samples and so on. Sustainable practices...

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Fashion design skills: what a designer needs to know to create for the metaverse?

What skills should a designer develop to create for the metaverse? Is traditional fashion design training becoming obsolete? These are just two of the many questions about the role of the designer in virtual environments as digital fashion grows. But these are hardly new thoughts when talking about the future of creative roles. In 1992,...

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Fashion design education matters for the metaverse

In 1964, Arthur C Clarke, science writer and futurist, predicted "the invention to end all inventions". He called "the replicator", a duplicating machine to create copies of anything at any time: "Confronted with such a device, society will probably sink into a kind of gluttonous barbarism because everybody would want unlimited quantities of...

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Gaming x Fashion: what are the opportunities for designers in this merger?

When two cultures collide, that is, when the intersection of two different groups leads to some kind of friction, a new culture is created. This new culture is built on different aspects of both the original ones, sharing positive and negative impacts. This is what the anthropologist Roy Wagner defends in “The Invention of Culture”, written in...

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What is the fashion designer's place in the metaverse?

Are you familiar with the term “metaverse”? It was first coined by the author Neal Stephenson in his 1992 science fiction novel Snow Crash, but according to Google Trends it reached its peak among internet searches in April 2021 and seems to be keeping a high score since then. But why is everyone in the fashion industry suddenly interested in...

Video

Video: The Digital Fashion Group – Academy launches first course

In this video, a new online course has been announced called Digital Fashion 101. It was launched by The Digital Fashion Group - Academy, a European collaboration between fashion education and technology. Watch the video below. Video: The Digital Fashion Group via Vimeo Photo credit: The Digital Fashion Group