TikTok news and archive

TikTok Top100 Fashion Index

Developing the most optimal, effective, and engaging social media strategy remains challenging for many fashion brands. Following the meteoric rise of social media platform TikTok, brands, retailers, and designers across the board have sought out ways to increase their presence and command an ever-larger following on the Chinese app. Today,...

Fashion Featured

Nood calls on Google, Meta and TikTok to address sexism and sexual labelling

American female-founded bra brand Nood, known for its adhesive bras, nipple covers and boob tape, is spearheading a new campaign to shed light on what it calls the adverse impact of ad and meta content policies enforced by Google, Facebook and TikTok. Nood states that in the past year, its business has been adversely affected and its growth and...

Business

EU court rejects TikTok challenge against new EU digital rules

TikTok lost an appeal Wednesday to escape new digital rules that seek to rein in the power of big tech after an EU court rejected its challenge. A landmark European Union law known as the Digital Markets Act (DMA) entered into force in March, and regulators believe it will create a fairer market. The European Commission designated six...

Fashion

Retailers to leverage social marketing to drive customer engagement, says Amex research

Attracting customers and fostering loyalty has emerged as a pressing challenge for UK retailers, according to an American Express survey, prompting many to turn to social media marketing as a potential solution. The poll of 500 British merchants found that customer acquisition and retention ranked among the top three concerns for the coming...

Business

TikTok to pause European e-commerce push to focus on US market

European brands and retailers who rely on social commerce to sell their collections will be disappointed to hear TikTok is pausing its European shopping platform as it focuses on the growth of its US market. The shortform video parent ByteDance has been under intense scrutiny in the US, where government officials oppose TikTok because of its...

Fashion

Luxury influencers vanish from Chinese social media in wealth crackdown

Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced. The Douyin account of Wang Hongquan, a content creator who amassed more than four million followers with videos showing off designer outfits,...

Fashion

TikTok takes strides towards transparent AI-generated content

In a bid to foster responsible creativity in the realm of AI-generated content (AIGC), TikTok has said it has implemented initiatives aimed at enhancing transparency and media literacy. Partnering with organizations such as the Coalition for Content Provenance and Authenticity (C2PA), TikTok will automatically label AIGC, setting a new standard...

Business

TikTok sues U.S. government in fight against potential app ban

TikTok, the main sponsor of this year's Met gala, is fighting back against a potential ban in the United States by filing a lawsuit against the government. In a court filing on Tuesday, TikTok's parent company, Bytedance, contends that the U.S. Congress has crossed a constitutional line by singling out and aiming to prohibit the app. The...

Business

TikTok's US e-commerce is soaring

TikTok's e-commerce platform experienced rapid growth in 2023, with over 500,000 merchants selling to US users by the end of the year, double the number from three months earlier, reported Bloomberg. Worldwide, the platform boasted more than 15 million sellers, adding over 6 million in the second half of the year. Under heavy scrutiny in the US,...

Podcast

Podcast: Shopping on TikTok - what does it mean for e-commerce?

The mega-popular video app TikTok launched a new shopping feature in the US last year: TikTok Shop. With this, the app will compete with big e-commerce companies such as Amazon. According to research by Bloomberg, ByteDance Ltd, the company behind the app, plans to increase TikTok Shop's stake to 17.5 billion dollars (16 billion euros) this...

Business

Jaded London item found to have Shein label according to TikTok user

A shopper on TikTok was left in disbelief after finding a label by controversial fast fashion platform Shein that appeared to have been sewn into her garment from Jaded London. In a video posted to the social media platform, Emma Silverman showed the lining of the supposed Jaded London top, in which both a tag from the brand and a tag from Shein...

Fashion

France: Esmod alumnus wins first edition TikTok Fashion Competition

The three winners of the first edition of the ‘TikTok Fashion Competition’ in France have been revealed. They managed to stand out from 6000 candidates. Following a call for applications launched in October 2023 and 14 weeks of competition, the final of the in-app TikTok Fashion contest was held on March 7 at the Parisian department store La...