Traceability news and archive

Haelixa raises 2 million euros to scale DNA-based traceability

Swiss-based tech firm Haelixa, which offers DNA-based product traceability, has raised 2 million euros in a pre-series A investment round to support international scale and its long-term strategic growth. The round was led by existing backers Verve Ventures and Zurich Kantonalbank, with participation from impact-focused investor 212 NexT Fund....

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Eco Age CEO John Higginson on the new era of proof-based sustainability

As regulators tighten the screws and consumers demand verifiable sustainability data, brands across fashion and luxury are being forced into a new era of transparency. Eco Age—long recognised for its influence on sustainability strategy, policy engagement and industry-wide advocacy—has been tracking this shift closely. Its CEO, John Higginson,...

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Mango partners with TextileGenesis to trace its supply chain

Madrid – The Dutch company TextileGenesis, which specialises in traceability solutions for the textile and fashion industries, has just announced its partnership with the Spanish fashion multinational Mango. They began a collaboration in 2023, which is now scaling up. The Andic family's company is adopting TextileGenesis' tools to trace and shed...

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Asos partners with TrusTrace for source-to-product transparency

British online retailer Asos has entered into a strategic partnership with digital traceability platform TrusTrace. This will help the company enhance its supply chain transparency and resilience, strengthen its risk management and support compliance across its global value chain. The partnership is part of the online retailer’s Fashion with...

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Textile Exchange updates form for better tracing of textile waste across supply chain

Clothes made with a percentage of recycled fibres are a step ahead, especially if the recycled fibres are coming from textile feedstock rather than PET bottles, taken from a whole different industry. But this is where the problem lies. “There is currently a lack of transparency around the origins of textile feedstock. At present, the industry...

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Soorty and Haelixa expand DNA-backed traceability partnership

Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is expanding its partnership with Swiss traceability pioneer Haelixa to strengthen circularity and transparency in global denim supply chains. As global regulations tighten around greenwashing and unverified sustainability claims, Soorty and Haelixa are looking to...

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New Look onboards 100 percent of core suppliers to TrusTrace platform

British retailer New Look, one of the UK’s leading womenswear brands in the 18-44-year-old sector, has successfully onboarded 100 percent of its core supplier base onto digital traceability platform TrusTrace. In a statement, New Look said the move to utilise TrusTrace technology would allow it to "more effectively map and manage its supplier...

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FibreTrace partners with Thai Acrylic Fibre to provide end-to-end traceability

FibreTrace, a real-time verification solution for fiber integrity and traceability solutions, has announced its new partnering partnership with Thai Acrylic Fibre (TAF). Through this new partnership, TAF will integrate FibreTrace Technology into its acrylic fiber production. A leading global producer of acrylic fiber and part of the Aditya Birla...

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UK start-up Ettos secures grant backing traceability technology

Nottingham-based tech start-up Ettos has secured a governmental grant to help enhance its platform that looks to aid local and national brands in the integration of Digital Product Passports (DPPs). The funding was supplied by Innovate UK, a faction of the UK Research and Innovation agency dedicated to investing in science and research, as part...

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FibreTrace partners with Target and Cargill to trace cotton

FibreTrace, the real-time verification solution for fibre integrity and traceability solutions, is partnering with American retail group Target Corp. and Cargill, which supplies food, ingredients, and agricultural solutions to pave the way for real-time verification of US and Brazilian cotton. In a statement, FibreTrace said the innovative...

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Nativa debuts blockchain-driven sustainable cashmere

Nativa, supplier of nature-based luxury fibres, has launched the world’s first blockchain-driven sustainable cashmere direct from the farm. Nativa Cashmere offers ethically sourced cashmere fibres from Mongolia, produced by nomadic tribes in small, family-run farms, following its success with sustainable Merino wool and regenerative cotton. The...

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Remake’s “Fashion Accountability Report 2024” shows industry’s need to act on promises

Now in its fourth year, non-profit organisation Remake has published its latest annual “Fashion Accountability Report 2024”. It measured the performance of 52 large fashion companies (more than 100 US dollars in annual revenue) like Fast Retailing, H&M, Inditex, Kering, LVMH and PVH in six key areas: traceability, wages and wellbeing, commercial...