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Serving Tenniscore: TikTok, Miu Miu and Zendaya

What began as a TikTok micro trend, (#tenniscore has over 2.8M views) has blossomed into a multi-million-dollar retail success story. ‘Tennis Core’ can be described as a fusion of tennis players’ aesthetics and everyday looks. It's a perfect collaboration of modern leisure fashion and nostalgia. As reported in an article in The Guardian, “a...