TRADEFAIRSEASON news and archive

New Italian trade fair to host first B2C fashion and music format

In a joint venture aiming to break new creative ground, Fiera Milano and M. Seventy's Massimiliano Bizzi have announced 'Purple-Sign of the Times', Milan's first combined fashion and music consumer event, set to launch in September 2025. The three-day exhibition at Milan's Rho complex represents a strategic departure from traditional trade show...

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Seek settles into solo presence while looking ahead to new plans

German event organiser Premium Group presented its last remaining trade show, Seek, parallel to Berlin Fashion Week last week. The trade show, which specialises in streetwear labels and sustainably oriented brands, showcased a selection of well-known names such as Lyle & Scott and Veja as well as some newcomers over its two day span. In addition...

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CHIC Shanghai: Rising frequencies despite lack of international flair

The Chinese clothing industry is only slowly on the road to recovery. Instead of distant exports, the domestic market and neighbouring countries such as Russia and South Korea appear to be a high priority for many clothing suppliers. Western markets in North America and Europe are proving more difficult after the end of the pandemic, partly due...

What is the function of fashion trade shows and when do they take place?

Trade shows are important events in the fashion industry that kick off the new season for brands and retailers. In this article, we’ll tell you all you need to know about fashion trade shows: What exactly are they? Who are the visitors and exhibitors? And why are they so important? We’ll also include some examples of some of the biggest trade...

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10 success principles for a rewarding trade fair appearance in 2022

New year, new impulses: Dr. Marc Schumacher, co-CEO of Avantgarde and expert on the Experience Economy, provides tips for the development and design of trade fair stands that are worth the investment. An industry in on/off mode: The pandemic has also taken its toll on the trade fair sector. Swinging back and forth between the classic indoor...

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EuroShop: These are the trends for the store of the future

Every three years, the international retail scene meets at the EuroShop trade fair. On a packed exhibition site, around 2,300 exhibitors from 57 nations presented the entire spectrum of stationary stores that are now increasingly digitally oriented in 16 exhibition halls. Digitisation: trending topic par excellence The trending topic of the fair...

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Pure London: Business as usual despite Storm Ciara and Brexit woes

London - UK fashion trade show Pure London had a bumpy start on Sunday, with Storm Ciara battering the UK and resulting in many of the country’s transport services being temporarily closed. But despite the setback and a quiet first day, the fair, which took place between 9 - 11 February at Olympia London, celebrated a generally upbeat AW20...

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CIFF expands sportswear and launches C+ for sustainable innovations

Copenhagen - For two weeks a year, Copenhagen is dominated with fashion. Last week, the Danish capital, which remains high on the list of fashionable cities in the eyes of the industry, was once again flooded with buyers, sales representatives, influencers and everything in between as a result of the concurrently running Copenhagen Fashion Week...

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Pitti Uomo 97: Streetwear, sustainability and traditional menswear

Florence - Leading menswear trade fair Pitti Uomo was back in Florence, Italy, last week, where inside the walls of the iconic Fortezza da Basso, fashion designers, brands, buyers and aficionados got together to showcase the latest trends, collections and innovations for coming menswear seasons. Over 1,200 exhibitors and around 21,400 buyers, of...

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Pitti Uomo 97: Telfar brings brilliant baroque style to Florence

Florence - Unisex brand Telfar, the special project at this season’s Pitti Uomo trade fair, showed off its latest looks on Thursday evening, bringing its concepts of fluid and ‘simplex’ (simple + complex) fashion to the Palazzo Corsini in Florence, Italy. For his AW20 collection, the New York-born designer combined baroque ornament and...

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K-Way stages its first catwalk show at Pitti Uomo

Outerwear brand K-Way, known for its waterproof jackets, took to the catwalk for the first time during Pitti Immagine Uomo 97 to celebrate its “consolidated re-launch”. K-Way, now part of Turin-based BasicNet Group since 2004, showcased what it described as “the evolution of a contemporary icon” with its co-ed catwalk show at Florence’s Palazzo...

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Pitti Uomo 97 kicks off with spotlight on the ‘United Nations of Fashion’

Leading menswear trade fair Pitti Uomo has announced that the theme of its latest winter edition which started today and runs until Friday 10 January will be flags and their symbolism of the “United Nations of Fashion”. “Show your flags at Pitti” is the new slogan of Pitti Uomo 97 and all other winter shows branded Pitti Immagine. The theme has...