trendin news and archive

Aditya Birla Group’s Trendin will be a separate portal

Aditya Birla Group’s online retail platform, Trendin that sells brands such as Peter England, Louis Phillipe and Allen Solly will be divided into separate portals. The transition will take place in a phased manner when all the websites are up and running. Trendin, the first e-commerce venture of the Group, was started three years ago and clocked...

Retail

Trendin witnesses positive response from smaller towns

Trendin, an ecommerce initiative of Madura Garments, Aditya Birla Group company is witnessing positive response from small towns. The platform is driving almost half of its sales around 50 percent of the orders are received from Tier III and IV towns. Madura retails its marquee brands including Louis Philippe, Allen Solly, Van Heusen, Peter...

Retail

Trendin to launch mobile app to tap smartphone users

Trendin.com, the online venture of Aditya Birla Group-owned Madura Garments, is working with start-ups specialising in analytics to launch a smartphone app. The move comes at a time when leading fashion portal Myntra shut its portal to become app-only format. Madura Fashion and Lifestyle owns and sells apparel under labels such as Louis...