Trendin witnesses positive response from smaller towns

Trendin, an ecommerce initiative of Madura Garments, Aditya Birla Group company is witnessing positive response from small towns. The platform is driving almost half of its sales around 50 percent of the orders are received from Tier III and IV towns.

Madura retails its marquee brands including Louis Philippe, Allen Solly, Van Heusen, Peter England and People on Trendin as well as a brick and mortar network of around 1,800 stores, department stores like Shoppers Stop and other trade partners. The company has been focusing on the women’s segment through Trendin and it has been getting good response from female audience contrary to its offline stores, where men are the primary customers.

Women from smaller cities such as Nasik, Dhule, Aurangabad in Maharashtra and Raipur are signing in to Trendin to purchase premium products on Trendin, which has led to improved contribution of women by almost 22 percent. The company will now further focus on improving its experience in the smaller towns while investing in increasing distribution of the women-centric products.

Trendin covers 95 percent of the pin codes in the country and witnesses a monthly traffic of five million and the venture contributed 1 percent to Madura's total revenue of Rs 3,735 crores in the last financial year. The company is also looking at hiring talent to increase its workforce to 180 by the end of this financial year.