TRENDWATCHING news and archive

From Animal Crossing to esports: How fashion met gaming

While the mash-up between the gaming and fashion worlds is by no means new, the relationship between the two industries has undeniably been growing in recent years. Now, from fast-fashion giants to storied luxury houses, it seems everyone wants a piece of the digital pie. It’s perhaps unsurprising that fashion is embracing the world of gaming...

BusinessFeatured

How these top business trends will affect the fashion industry

Commerce is changing quickly. The way companies do business - the tools and strategies they use, the technologies they implement and the way they present themselves and interact with the customer - is evolving. Brands that can’t keep up with these changes risk being left behind. On Thursday, in the North of Amsterdam, at the Eye Museum...

Fashion

Lidewij Edelkoort: “We’re moving towards a wider silhouette”

Indian summer, brighter colors and the impact of technology in our daily lives: these are some of themes that will mark Autumn/Winter in 2019-2010, according to Dutch trendwatcher Lidewij Edelkoort. She led a trendwatching seminar in Holland this week, organized by international forecaster, Appletizer. FashionUnited attended the event and shares...

Fashion Featured

Trend seminar: these are the four biggest trends for Autumn/Winter 2019/2020

“The border between virtual reality and our own daily reality will merge”, said trendwatcher Christine Boland during the opening of her seminar “Mixed Realities” organized by Appletizer, which took place in Amsterdam earlier this week. It may sound like a prediction for a future decades away, but she was referring to the winter of 2020. “Human...