UGC news and archive

John Lewis reintroduces user-generated content to website with new partner

John Lewis has updated its e-commerce website through the use of user-generated content (UGC), a feature developed through a collaboration with StoryStream. UGC galleries powered by the commerce tech firm are now present among thousands of John Lewis product display pages throughout its website, allowing users to see and interact with shoppable...

Business

Bazaarvoice secures majority investment from Thomas H. Lee Partners

Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, has announced a majority investment from private equity firm Thomas H. Lee Partners (THL). Marlin Equity Partners, the current majority investor in Bazaarvoice, will continue to be a material shareholder. “Over the last year, Bazaarvoice has grown...