Victoria's Secret news and archive

Victoria's Secret to open first German store in Hamburg

US lingerie retailer Victoria’s Secret & Co. is set to launch its German expansion in Hamburg. A store is scheduled to open in the city centre later this year. The Bischofswerda-based PTH Group, which has been secured as Victoria's Secret's franchise partner for the German market, confirmed the press reports. The US label will occupy a space of...

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Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...

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Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests

Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...

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Victoria’s Secret faces renewed pressure from billionaire investor

Victoria’s Secret is facing heightened pressure from billionaire investor Brett Blundy, who is continuing to pursue a place on the lingerie giant’s board. Blundy – chairman of BBRC International Pte Limited (BBRC), which owns a 12.9 percent stake in Victoria’s Secret – is accusing the brand and its leadership team of shutting him off from being...

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Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

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Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

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Activist investor ramps up pressure on Victoria’s Secret to disperse board

Barington Capital Group has called on Victoria’s Secret to make significant board changes in order to protect the lingerie brand from any hostile takeovers. This is according to sources for Reuters, which also referenced a letter from the activist investor issued to shareholders of Victoria’s Secret. In the letter, Barington, which owns over 1...

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Tariff increases: Victoria's Secret lowers profit forecast

Last week, US lingerie retailer Victoria's Secret and Co. (VS) had to postpone the publication of its final results for the first quarter of the 2025/26 financial year. At the time, a security-relevant incident in the IT system prevented the interim report from being completed on time. On Wednesday, the parent company of the Victoria's Secret,...

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Following ‘security incident’ Victoria’s Secret postpones publication of quarterly figures

Last week, US lingerie retailer Victoria’s Secret & Co. (VS) was forced to temporarily suspend its online business following a ‘security incident affecting its IT systems’. Media reports indicated the company had fallen victim to a hacker attack. On Tuesday, the group provided an initial overview of the consequences of the suspected attack. It...

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Victoria’s Secret takes down US site following ‘security incident’

Victoria’s Secret seems to have been the next target in a growing list of fashion companies facing online attacks. The lingerie brand confirmed that it was tackling a "security incident” that led it to take down its US website and “some in store services as precaution”. While the website is now back online, in a post on Instagram the company...

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Victoria’s Secret & Co implements plan to prevent possible takeover

Lingerie group Victoria’s Secret feels compelled to take action now that shareholder Brett Blundly is buying more and more shares. The American group wants to prevent Blundly from gaining a majority stake or even control of the group, according to a newly submitted plan. Blundly owns the company BBRC International Pte Limited. For some time,...

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Victoria's Secret bolsters leadership, appoints Adam Selman to creative role

Victoria's Secret is bolstering its leadership team with the appointments of seasoned executives to drive growth. Anne Stephenson, a veteran merchandiser, will lead Victoria's Secret; Ali Dillon, with extensive brand experience, will head Pink; and Amy Kocourek will serve as president of beauty. The company also welcomes Adam Selman as SVP,...