Victoria's Secret news and archive

Victoria’s Secret Q2 sales up as momentum accelerates under new leadership

Victoria’s Secret welcomed a marginal increase in sales for the second quarter of the financial year, prompting the lingerie giant to raise its full-year outlook. For the 13-week period ended August 2, the company saw net sales rise 3 percent year-over-year, from 1.417 billion dollars in the year prior to 1.459 billion dollars. This came above...

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Adore Me founder exits as Victoria’s Secret appoints new leadership

Morgan Hermand-Waiche, the founder of Adore Me, has exited the company, with a new executive said to have been appointed by the lingerie brand’s parent, Victoria’s Secret. Christine Vellani is believed to have stepped into the role of president of Adore Me, as revealed on her LinkedIn page, and initially reported on by Bloomberg. To the media...

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Activist investor ramps up pressure on Victoria’s Secret to disperse board

Barington Capital Group has called on Victoria’s Secret to make significant board changes in order to protect the lingerie brand from any hostile takeovers. This is according to sources for Reuters, which also referenced a letter from the activist investor issued to shareholders of Victoria’s Secret. In the letter, Barington, which owns over 1...

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Tariff increases: Victoria's Secret lowers profit forecast

Last week, US lingerie retailer Victoria's Secret and Co. (VS) had to postpone the publication of its final results for the first quarter of the 2025/26 financial year. At the time, a security-relevant incident in the IT system prevented the interim report from being completed on time. On Wednesday, the parent company of the Victoria's Secret,...

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Following ‘security incident’ Victoria’s Secret postpones publication of quarterly figures

Last week, US lingerie retailer Victoria’s Secret & Co. (VS) was forced to temporarily suspend its online business following a ‘security incident affecting its IT systems’. Media reports indicated the company had fallen victim to a hacker attack. On Tuesday, the group provided an initial overview of the consequences of the suspected attack. It...

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Victoria’s Secret takes down US site following ‘security incident’

Victoria’s Secret seems to have been the next target in a growing list of fashion companies facing online attacks. The lingerie brand confirmed that it was tackling a "security incident” that led it to take down its US website and “some in store services as precaution”. While the website is now back online, in a post on Instagram the company...

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Victoria’s Secret & Co implements plan to prevent possible takeover

Lingerie group Victoria’s Secret feels compelled to take action now that shareholder Brett Blundly is buying more and more shares. The American group wants to prevent Blundly from gaining a majority stake or even control of the group, according to a newly submitted plan. Blundly owns the company BBRC International Pte Limited. For some time,...

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Victoria's Secret bolsters leadership, appoints Adam Selman to creative role

Victoria's Secret is bolstering its leadership team with the appointments of seasoned executives to drive growth. Anne Stephenson, a veteran merchandiser, will lead Victoria's Secret; Ali Dillon, with extensive brand experience, will head Pink; and Amy Kocourek will serve as president of beauty. The company also welcomes Adam Selman as SVP,...

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Victoria's Secret: Economic uncertainty dampens early 2025 projections

Lingerie retailer Victoria’s Secret & Co reported net sales of 2.106 billion dollars for the fourth quarter of 2024, up 1 percent, while comparable sales increased 5 percent. The company’s net income for the quarter increased to 216 million dollars or 2.60 dollars per diluted share and operating income rose to 299 million dollars but as far as...

Fashion

Bridget Jones film sparks the return of the Big Knicker

Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...

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Victoria’s Secret unveils designer collaboration with Joseph Altuzarra

Lingerie brand Victoria’s Secret has unveiled its debut collaboration with womenswear designer Joseph Altuzarra, the retailer’s first-ever designer in residence. The Atelier Victoria's Secret x Altuzarra spring 2025 collaboration aims to champion Altuzarra's craftsmanship with Victoria's Secret's legacy to offer a collection that “embodies...

Retail

Victoria’s Secret to open ‘premier’ store in East Midlands

Lingerie giant Victoria’s Secret is preparing to open a “premier” store in Derbion shopping centre, in the UK’s East Midlands. Under a 10-year lease, the 5,712 square foot space will be an expansion on the brand’s existing format, which currently sits within Next, moving it into its own individual unit. The new location, which comes as part of...