Victoria's Secret news and archive

Victoria's Secret: Economic uncertainty dampens early 2025 projections

Lingerie retailer Victoria’s Secret & Co reported net sales of 2.106 billion dollars for the fourth quarter of 2024, up 1 percent, while comparable sales increased 5 percent. The company’s net income for the quarter increased to 216 million dollars or 2.60 dollars per diluted share and operating income rose to 299 million dollars but as far as...

Fashion

Bridget Jones film sparks the return of the Big Knicker

Victoria’s Secret has reported a marked increase in searches for ‘big knickers’ on its website, a trend that coincides with the release of the latest Bridget Jones film, Mad About The Boy. The data suggests a broader shift in consumer preferences, reflecting a growing demand for comfort-driven lingerie. According to a recent study by Victoria’s...

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Victoria’s Secret unveils designer collaboration with Joseph Altuzarra

Lingerie brand Victoria’s Secret has unveiled its debut collaboration with womenswear designer Joseph Altuzarra, the retailer’s first-ever designer in residence. The Atelier Victoria's Secret x Altuzarra spring 2025 collaboration aims to champion Altuzarra's craftsmanship with Victoria's Secret's legacy to offer a collection that “embodies...

Retail

Victoria’s Secret to open ‘premier’ store in East Midlands

Lingerie giant Victoria’s Secret is preparing to open a “premier” store in Derbion shopping centre, in the UK’s East Midlands. Under a 10-year lease, the 5,712 square foot space will be an expansion on the brand’s existing format, which currently sits within Next, moving it into its own individual unit. The new location, which comes as part of...

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Unwrapping in 2025 - Leadership overhauls beckon fresh beginnings: The turnaround strategies of new CEOs

2024 seemed to take shape as a period of transition for many of the industry’s biggest players as they looked to swiftly, yet effectively, turn around lacklustre financials and return to growth, profitability or both. To lead such strategies, many took to overhauling their leadership teams, naming new CEOs in the process who have come in guns...

Fashion Featured

The winners and losers in PETA’s end of year Fashion Awards

Every year, the People for the Ethical Treatment of Animals (PETA) awards the brands and individuals that it believes have made the biggest impact and contribution to the welfare of animals. In doing so, the organisation intends to inspire more progress throughout the industry, encouraging more of what it dubs “cruelty-free fashion”. Since 2023,...

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Victoria's Secret & Co. sees brighter picture: raises annual forecast

Lingerie group Victoria's Secret & Co. reported a 7 percent increase in sales in the third quarter. The positive figures prompted the company to raise its expectations for the full fiscal year. The company reports net sales of 1.34 billion dollars for the third quarter. Converted, this is 1.27 billion euros. The result achieved is higher than...

Fashion

Victoria’s Secret runway return faces mixed reactions

The much-anticipated return of Victoria's Secret to the runway, following a five-year hiatus, was met with both excitement and scrutiny. The lingerie giant, which had faced criticism for its outdated, “sexy-first” image during the #MeToo era, undertook a vigorous rebranding campaign, attempting to realign itself with modern sensibilities and...

Fashion

What to know about the return of the Victoria’s Secret runway

“We’ve read the comments and heard you,” a post on Victoria’s Secret Instagram page read back in May, announcing the return of the lingerie brand’s infamous fashion show. Hype surrounding the show has only seemed to heighten in the months leading up to it, particularly with the promise of a refreshed take on the event, which had previously been...

Fashion

Victoria’s Secret relaunches athleisure brand VSX

Lingerie brand Victoria’s Secret has relaunched its athleisure label VSX through a new star-studded campaign featuring Gigi Hadid, Imaan Hammam, Paloma Elsesser and Taylor Hill, among others. VSX has been reintroduced under the premise of being a “lifestyle” brand at the “intersection between performance and fashion”, Kira Fisher, VP brand...

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Victoria’s Secret reports Q2 earnings, raises forecast

Second quarter net income at Victoria’s Secret was 32 million dollars or 40 cents per diluted share, while adjusted net income was 31 million dollars or 40 cents per diluted share and adjusted operating income was 62 million dollars. The company’s net sales for the quarter of 1.417 billion dollars, decreased by 1 percent and comparable sales...

PeopleFeatured

Victoria’s Secret appoints Hillary Super as CEO

American lingerie brand Victoria’s Secret has appointed former Savage x Fenty executive Hillary Super as its new chief executive officer to accelerate growth. Described as a seasoned executive and proven merchant operator who “takes brands to the next level,” Super will start her new role as Victoria’s Secret’s CEO and join the retailer’s board...