Virtual Clothing Try-On news and archive

John Lewis pilots virtual try-on for rental offering

British department store John Lewis has introduced a virtual try-on feature for its fashion rental offering as it looks to elevate consumer shopping experiences. The technology, operated by Zyler, will allow shoppers to visualise an outfit prior to their purchase via an immersive setting on the John Lewis Rental platform. The trial can be viewed...

Fashion

Zalando pilots virtual fitting room in 25 markets

European fashion e-tailer Zalando is rolling out its virtual fitting room pilot to customers in its 25 markets, including the UK, Ireland, France, Netherlands, and Germany. The virtual fitting room experience is part of Zalando’s efforts to double down on size and fit and will allow customers to create a 3D avatar by entering their height,...

Retail

CEO interview: Zyler, virtual clothing try-on

When it comes to sustainability and caring about the environment, fashion has been a bit behind the curve compared with other other industries such as tech. This tumultuous year has led major fashion brands to re-evaluate how they will move forward in sustainability and digitization. Fashion tech ventures such as Zyler are here to help retailers...