Williams Racing news and archive

New Era strengthens ties with F1 with Atlassian Williams Racing

British F1 team Atlassian Williams Racing has signed a multi-year partnership with American lifestyle apparel and headwear brand New Era, starting from the 2026 Formula 1 season. The move will see New Era designing and producing a full range of apparel, headwear, and accessories for the entire team, drivers, and fans, replacing Atlassian...

Fashion

Carl Friedrik signs licensing deal with F1 team Williams Racing

Premium travel goods brand Carl Friedrik has signed a two-year licensing deal with British Formula One team Williams Racing, which will see the brand launching a co-branded travel collection later this year. In a statement, Carl Friedrik said it will design a travel collection exclusively available in Williams Racing’s signature colour palette...

Fashion

Crew Clothing extends partnership with Williams Racing

Crew Clothing has announced the extension of its partnership with Williams Racing. The new multi-year agreement sees the brand stay on as the team’s official travel kit provider. It will remain in place alongside the brand’s other sponsorships such as Henley Royal Regatta, Exeter Chiefs, Lawn Tennis Association, Middlesex Cricket and the Legends...