YATAY news and archive

Golden Goose partners with Coronet to invest in sustainability

Luxury sneaker brand Golden Goose is pushing ahead with its sustainability plan with a partnership with Coronet, a Milan-based producer of synthetic and plant-based leather alternatives, to launch Yatay, the first Made in Italy co-action platform for sustainable innovation. Golden Goose announced in March that it would be merging with a renowned...

Fashion Featured

Five young, sustainable shoe brands to watch

Nowadays, it is no longer enough for shoes to be stylish and trendy - they must also tread lightly on the environment and be partially or fully recyclable at the end of their life. More and more consumers are making a point of ensuring that their shoes are made in this way and from materials that do not harm animals. FashionUnited has found five...

FashionPress Release

Yatay x NO MORE PLASTIC: First 100% Bio-Based Shoe With HELENA CHRISTENSEN

--Vegan sneaker brand announces partnership with non-profit foundation, supported by global ambassadors -- 28th October 2020, Milan - Milanese sustainable shoe brand Yatay has teamed up with No More Plastic to offer a dynamic spin on their classic Irori style. Produced 100% free of traditional plastic and relying entirely on innovative bio-based...

BusinessPress Release

YATAY Earth Day Tree Planting

--Vegan sneaker brand will plant 365 trees per year, in addition to existing Trees for Shoes Campaign-- For Immediate Release, 7th April 2020 – Milanese sustainable sneaker brand YATAY will plant 365 trees in their Kenyan forest, in recognition of Earth Day, on 22nd April 2020. The brand will go on to plant a further 365 trees every year. This...

FashionPress Release

Milanese Brand YATAY to Donate Shoes to Doctors at Hospital Humanitas

MILANESE SUSTAINABLE BRAND YATAY PLEDGE TO DONATE SHOES TO DOCTORS AT HOSPITAL HUMANITAS Vegan sneaker brand YATAY has pledged to donate a pair of their shoes to the doctors at Hospital Humanitas in Milan, for every pair they sell, for the foreseeable future. “Corona virus has had a terrible impact on my city: every day doctors are risking their...