yeti news and archive

Yeti welcomes Damon Johnson as new director of B2B

Yeti Holdings, Inc., the American brand of outdoor recreation products, has hired Damon Johnson as its new director of B2B. According to his LinkedIn profile, Johnson will lead the corporate accounts channel for the brand, building and scaling B2B relationships with organizations across hospitality, entertainment, technology and OEM...

Retail

Yeti opens first European flagship store in Munich

US outdoor equipment brand Yeti has opened its first flagship store in Europe. Since June 12, the brand has been offering its functional equipment in Munich's city centre. The company has moved into a space of around 150 square metres at Georg-Kronawitter-Platz 2. In a statement, the company explained its choice of location: “Munich combines...