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Yishion news and archive

Apparel

Yishion to widen reach across India

Hong Kong-based retailer Yishion Group plans to open 25 Yishion outlets, including flagships, and 75 shop-in-shops across India by 2013. In India, Upmarket Group is Yishion’s partner. The Delhi-based marketing and distribution firm Upmarket also markets brands like Pepe Jeans, Lee Cooper and Adidas. The new venture will launch its range of men’s...

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Fashion

China’s Yishion enters India, eyes major expansion

Yishion, a leading Hong Kong-based casual brand for men, women and children’s clothing, has just branched into India with an official launch in Delhi in the first week of June. The $12 billion company, which specializes in apparels and accessories, has formed a 50:50 joint venture with Delhi-based marketing and distribution firm Upmarket Group....

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