Zeekit news and archive

Virtual fitting room market forecast to double by 2025

The global virtual fitting room market is forecasted to grow from 3 million dollars in 2019 to 6.5 million dollars by 2025, according to new research by Valuates Reports. The rise in online shopping is driving the growth of the virtual fitting room market size, with the new technology looking to decrease the exchange and return rate, and enhance...

Fashion

Asos scales up augmented reality to support social distancing

Online retailer Asos has confirmed that it is accelerating its use of augmented reality (AR) technology to simulate real-life model photography to support social distancing in its studios, in response to the Covid-19 pandemic. This follows the development and successful trial of its augmented reality tool, ‘See My Fit’ earlier this year, created...

Fashion Featured

Asos trials augmented reality ‘See My Fit’ tool

Online retailer Asos is trailing an augmented reality tool, ‘See My Fit’, developed in partnership with Israeli AR company Zeekit that offers customers a simulated view of a product in different sizes and on different body types. The aim of the AR tool is to help Asos customers “make more informed purchasing decisions” explained the online...