Zenith news and archive

Zenith appoints global commerce director

Media agency Zenith has appointed former John Lewis exec Cassandra Stevens to the newly created role as global commerce director, as it looks to offer and to help clients integrate their marketing and sales activities while developing profitable partnerships with online retailers. Stevens will be based in Zenith’s global headquarters in London...

Apparel

Zenith plans shop-in-shops

Swiss luxury watch brand Zenith is planning to double its presence in India through the shop-in-shop model. The nearly 150-year-old brand, now owned by Moet Hennessy-Louis Vuitton, was launched in 2009 in India. The company has five outlets in metros such as Delhi, Mumbai and Bangalore and by the end of next year it will have 10 outlets, which...