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Athlesiure gets a boost from homegrown celeb brands in India

Traditionally dominated by global giants such as Nike, Adidas, Puma and Reebok, athlesiure is now seeing local brands such as Zeven, HRX and Kan Dfy make significant headway into the segment. Zeven is jointly owned by former tennis star Mahesh Bhupathi and former Nike country head Hemchandra Javeri. HRX is Hrithik Roshan's own active wear brand....