Zeven news and archive

Athlesiure gets a boost from homegrown celeb brands in India

Traditionally dominated by global giants such as Nike, Adidas, Puma and Reebok, athlesiure is now seeing local brands such as Zeven, HRX and Kan Dfy make significant headway into the segment. Zeven is jointly owned by former tennis star Mahesh Bhupathi and former Nike country head Hemchandra Javeri. HRX is Hrithik Roshan's own active wear brand....

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Mahesh Bhupathi launches sportswear brand ‘Zeven’

Tennis star Mahesh Bhupathi has launched ‘Zeven’, a multi-sport, multi-product and multi-channel brand. Along with former Nike country manager South Asia, Hemchandra Javeri, Bhupathi will focus on sports like hockey, cricket, football, badminton and tennis. The idea is to build a sports community in the country where people can discuss, play and...