Articles by Anna Roos van Wijngaarden
New European Circular Textile Coalition advocates for more robust recycling policy
Eleven European textile companies have united in the new European Circular Textile Coalition to influence the policy agenda for circular textiles. In a manifesto, the members urge the EU to leverage post-consumer recycled (PCR) textiles as a catalyst for green jobs; textile industry innovation; and an improved competitive position. Reju,...
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MUD Jeans celebrates anniversary with sustainable denim innovation
To celebrate its 12.5-year anniversary, MUD Jeans is launching a pair of jeans made from 55 percent Post-Consumer Recycled (PCR) cotton, sourced from collected used jeans. In a press release, MUD Jeans describes this as a breakthrough, since the typical proportion of recycled material in the industry is between 20 and 40 percent. The innovation...
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H&M and investors back Indian innovator AltMat
Indian material developer AltMat has completed a new funding round, the company announced on LinkedIn. The investors include major names such as H&M, investment funds Rainmatter by Zerodha and Turbostart, and the sustainable innovation platform Fashion for Good. AltMat started with the latter 14 years ago through a startup programme. AltMat...
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Hemp denim: Fashion for Good aims to scale up sustainable alternative
Hemp has been praised in the denim industry for years, yet it has not been scaled up. Fashion for Good has announced a new project to investigate this issue. The project involves innovative start-ups and commercial partners such as Bestseller, C&A, Reformation, PDS Limited and Target. Two denim producers, Bossa from Turkey and Nice Denim from...
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Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson
Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...
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Save Your Wardrobe acquires French aftersales platform Les Raccommodeurs
British digital wardrobe app Save Your Wardrobe (SYW) has acquired the business-to-business (B2B) repair and care platform Les Raccommodeurs. SYW aims to leverage the French company's previous retail collaborations with major brands such as IKKS and dozens of French boutiques to establish its repair and care services. This will allow SYW to...
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Good on You report: Are brands really using certified cotton?
Researchers from Good On You (GOY) have found that brands often communicate extensively about their use of sustainable cotton, while their assortments in practice rely heavily on synthetic fabrics. This is the main conclusion from the new Cotton Rankings Report, which GOY helped compile for the charity Solidaridad. The 2025 Cotton Rankings...
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Ebay acquires Norway's largest resale app Tise
Ebay has signed an agreement to acquire Tise, the most popular Norwegian marketplace for second-hand fashion and interior items, headquartered in Oslo. Tise, a mobile-first application, has over 2.5 million registered users in the Nordic countries, with more than one million in Norway. The total value of the company is estimated at approximately...
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No further action in Copenhagen Fashion Week greenwashing case
In February 2025, greenwashing specialist Tanja Gotthardsen and the Danish consumer organisation Tænk filed a complaint with the Danish Consumer Ombudsman against Copenhagen Fashion Week (CPHFW). and seven participating Danish fashion companies: Baum und Pferdgarten; Berner Kühl; Forza Collective; Herskind; OpéraSport; Stine Goya; and Won...
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Norwegian fashion gains momentum: “Designers have gained confidence and now want to be the best”
More than a fashion week, Oslo Runway 2025 was a stage for Norwegian culture. The shows took place at the city's most beautiful locations. Pearl Octopuss.Y's models walked through the Munch Museum, pausing along the way to view the art. Josephine Studio's jewellery was presented on a boat, with the blue water and fjords as a backdrop. Oslo’s...
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