Articles by Jaime Martinez
Byan opens first permanent store outside Spain in London
Madrid – Madrid-based fashion brand Byan is gaining international scale and visibility following the opening of its new London store on October 13. It is the brand's first permanent store outside of Spain, expanding both its retail network and its sales operations in international markets. Byan was founded in Madrid around 2018 by entrepreneur...
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Laganini to enter Liberty London and Le Bon Marché, and open Madrid flagship in 2027
Madrid – The Zaragoza-based womenswear brand Laganini, which specialises in slow fashion, is boosting its presence and operations outside of Spain with its launch in the exclusive department stores Liberty London and Le Bon Marché. This move is part of its short and medium-term strategic growth plan. The plan includes a particularly noteworthy...
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Louis Vuitton unveils new kits for Real Madrid
Madrid – French fashion house Louis Vuitton, the flagship brand of the French multinational luxury goods holding company LVMH, has marked the second year of its collaboration with Real Madrid. The brand has updated its kits with a new collection of garments and accessories. These pieces are now part of the official formal and travel attire that...
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Santa Eulalia x Zara: how Inditex is exporting ‘brand Spain’
Madrid – Still amidst the buzz from the launch of the first collection by John Galliano, Zara, the main fashion chain of the Inditex (ITX) group, has surprisingly released its first capsule collection developed with the historic Barcelona-based fashion house Santa Eulalia. A benchmark today in fields as diverse as bespoke tailoring and...
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Luis Sans (Santa Eulalia): “There is a resurgence of multi-brand retail”
Madrid – As affable and distinguished in his manner as he is elegant in his demeanour and dress, Luis Sans reveals himself as the epitome of what one might call good taste. He displays this virtue with the required subtlety, discretion and ease. From Barcelona, he promotes these same qualities in his capacity as owner, president and head of the...
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Recover expands recycled fibre offering with new collection without overdyeing
Madrid – The Spanish company Recover, backed by Goldman Sachs, is a global leader in the industrial production of recycled cotton and other circular material solutions for the textile and fashion industries. The company is now diversifying and expanding its product offering with the launch of “Recover One”. This is a new collection of fibres...
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Inditex shares fall: markets give a cold reception to John Galliano's Zara collection
Madrid – It has been exactly one week since the launch on October 1 of the first collection designed by John Galliano for Zara. The collection was set to be a turning point in the commercial dynamics of the Inditex group's main fashion chain. However, it has been met with a very cold reception from the markets. This is despite the latest...
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Paloma Wool in Paris: eroticism and sensuality, between dropped linings and nudity
We conclude our review of the latest edition of Paris Fashion Week, focusing on the collection presented by Spanish fashion label Paloma Wool. The brand has become a regular fixture on the Parisian catwalk, having made its official calendar debut in October 2023. As scheduled, Paloma Wool has remained a constant name since its debut three years...
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Abra presents a plea for individuality in Paris
Madrid – Looking beyond the official show schedule of the latest Paris Fashion Week, and from within the presentations category, Spanish designer Abraham Ortuño’s brand Abra presented its new collection for the spring/summer 2027 season on Monday, October 5. This “wonderful” collection, in its inspiration, feeling and form, was unveiled in a...
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Loewe in Paris: from the return of the tie to the new 'Pasito' bag
Madrid – As one of the key entries on the calendar for the latest edition of Paris Fashion Week, the Spanish house Loewe was responsible for opening the fifth day of official shows on Friday, October 2. On this day, the historic Spanish firm, controlled by the French multinational holding company LVMH, presented its new collection for the...
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