Articles by Ole Spötter
Football, jellyfish and silver sparkles: The SS24 street style trends from London
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Experimenting with contrasts seemed to play an important role in the street style of London Fashion Week for SS24. The wearers placed particular emphasis on the divergence between sporty and elegant, while silhouettes and colour gradients also contributed to the selection. Blokette Blokette Trend, LFW streetstyle for SS24 Credit: Launchmetrics...
From childhood dreams to disco nights: The SS24 street style of New York
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With the starting signal in New York, September is now well and truly underway as fashion month begins. Even though Seoul and Tokyo had already showcased some offerings both on and off the runway, this week all eyes were indeed focused upon the Big Apple. As a quintessential fashion capital, attendees primarily showcased elegant ensembles to...
Dreamy, weatherproof and colourful: SS24 street style trends spotted in Copenhagen
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Summer does what it wants and so do the trends on the streets of Copenhagen, from summery, barely-there outfits to autumnal and weatherproof looks. FashionUnited takes a look at how its visitors incorporated the weather patterns into their styles and what stood out away from the catwalks at Copenhagen Fashion Week. 'Under my umbrella' Already...
Germany, China and the US: Sportswear brand UYN on course for expansion
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Unleash Your Nature (UYN) is continuing its expansion course. The Italian sportswear brand has set its sights on markets such as the US and China, but is also opening new shops in Germany, Switzerland and the UK. Since its launch in the AW19 season, UYN has been on a steady growth trajectory, tapping into new markets, the sportswear retailer...
Dr Martens opens first outlet in Germany
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British shoe retailer Dr Martens has opened its first outlet store in Germany. The 155 square metre store is located in the Outletcity shopping centre in Metzingen, in the south of Germany, the bootmaker announced Tuesday. The retailer has teamed up with Stuttgart artist Vivien Staff, who has a dedicated area in the store to exhibit her works....
Football World Cup: Nike, Adidas and Puma do not sell goalkeeper jerseys
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Major sporting goods groups such as Nike, Adidas and Puma rely on an ever-growing selection of football jerseys and even offer special, alternative and warm-up jerseys for fans. Even the apparel of the professional women's teams are now part of the companies' fan range - apart from the goalkeeper's jerseys for the World Cup. The missing...
From Jil Sander to Ottolinger: Puma’s creative director unveils what’s in store for its 75th anniversary year
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Puma wants to return to the old days when the sporting goods company united the worlds of fashion and sports with Jil Sander, and share this heritage with a new generation of creatives. Meanwhile, the brand's young demographic is discovering the rusty hobbyhorse of motorsport as a new trend, and so the big cat from Germany is going full throttle...
Widows, saints and hats: Berlin's street style trends for SS24
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Berlin is known for its wild techno parties and free expression. Gender norms and dapper looks don't play the leading role in the German (fashion) capital, and yet the fashion week attendees seemed to be following a spiritual path right now. For the summer edition of the fashion event, the Berliners have dressed up properly - of course still in...
CEO Peter Graschi: Arena increases market share and wants to make swimming better known
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For its 50th anniversary, Italian swimwear specialist Arena is going big – parties, fashion collaborations such as those with Woolmark and Marcelo Burlon , and an extravagant stand at the Pitti Uomo men's fashion fair. The brand, which was founded in 1973 by Horst Dassler - son of Adidas founder Adolf Dassler - also has some plans for the...
Mytheresa Chief Buying Officer: “We don’t tend to over analyze social media trends”
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The men's fashion weeks are just over, and already the next shows are taking place with the Haute Couture Week and the Fashion Week in Berlin. Time to ask the retailers about their plans for SS24. First up is Tiffany Hsu, Chief Buying Officer at Mytheresa. In this interview, the chief buyer reveals which pieces are currently popular at the...