Articles by Ole Spötter
Ole Spötter has been working as an editor for FashionUnited since the beginning of 2020. He studied fashion journalism in Düsseldorf, where he previously worked for a local culture magazine. In addition to everyday news, he focuses on current trends and specialises in sports and streetwear. For FashionUnited, he researches the economic relevance of topics within these areas.
Street style focus AW26: Calm returns to the streets of Milan
Following the Pitti Uomo menswear trade fair, which not only kicked off the new season but also showcased the latest visitor looks, all eyes are now on the streets of Milan. In the Italian fashion capital, the focus is on an understated look, playing more with details like a striking tie or unique buttons. Double-breasted Double-breasted jackets...
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Imperfect, transformative and full of illusions: Menswear trends from Milan
Milan Fashion Week for the autumn/winter 2026 season did not feature a packed schedule. Few major names presented their collections in the fashion capital. Nevertheless, there were several fashion highlights that explored themes of change and transformation. Here is an overview of the latest trends from Milan. Imperfect Domenico Orefice, Prada...
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Maragno FW26: A journey back to childhood with sustainable fabrics
Italian designer Giulio Maragno travels back to his childhood with his timeless collection. For his brand, Maragno, he has designed a blanket fort that, like the looks, symbolises security. The designer works with deadstock fabrics from major fashion houses such as Loro Piana and Max Mara. He uses these to create an enveloping collection. The...
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Li-Ning ignites olympic flame in Milan
Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...
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Pitti Uomo: A fine fragrance emanates from Florence
This week at the Pitti Uomo menswear trade fair, brands offered a first glimpse into the upcoming autumn/winter 2026 collections. For this season's edition in Florence, 758 brands presented their collections, with 47 percent originating from abroad – more than ever before. The growing international presence was reinforced by guest designers such...
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At Pitti, Shinyakozuka tells the story of the lost glove
At the latest Pitti Uomo, Japanese designer Shinyakozuka turned the Florentine runway into a poignant winter scene centered on the story of a lost glove. As models traversed a floor blanketed in artificial snow, the collection mirrored the quiet chaos of a winter storm. Snowfall was captured through intricate prints, patterns, and scattered...
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Hed Mayner arrives in Florence
Departing from his usual schedule in Paris, designer Hed Mayner arrived at Florence’s Santa Maria Novella station—just a stone's throw from the heart of the Pitti Uomo trade fair. This season, the menswear fair’s guest designer chose a location that mirrored his creative vision. Embodying the event’s central theme, “Motion,” Mayner invited...
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Pitti Uomo: menswear trade fair navigates travel challenges with positive start
Pitti Uomo remains “in motion”. The theme of the 109th edition, “Motion”, seemed to encourage visitors on the very first day of the Italian menswear trade fair. They were keen to discover the latest highlights from the autumn/winter 2026 collections. The exhibition features over 750 brands, nearly half of which are international. Attendees can...
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Ermenegildo Zegna appoints new chief innovation & AI officer
Ermenegildo Zegna has promoted Marco Barberini to group chief of staff officer and chief innovation & AI officer. Barberini announced his new role, which he took on at the beginning of the year, on the professional networking site LinkedIn on Thursday. He has been with the Zegna brand for almost eight years, which belongs to the Italian fashion...
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Puma appoints new vice president of global brand marketing
Puma has appointed Nadia Kokni to the role of vice president of global brand marketing. Kokni took over the marketing management role effective January 1, the Herzogenaurach-based sporting goods company announced on Thursday. In this position, she will report directly to chief brand officer Maria Valdes. In her new role, she will lead the global...
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