Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
The magic of the Pet Gala - fashion’s feel-good show by pet couturier Anthony Rubio
A twist, a turn, a rainbow of glittering sequins followed by a flash of camera lights. A smile and then … a bark. Wait, what, a bark? Yes, because the model is a dog! A debonair chihuahua in a top hat. This is the annual Pet Gala in New York City, brain child of pet couturier extraordinaire, the designer who coined the term - Anthony Rubio....
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Swiss start-up Finally. breaks down taboos surrounding fashion for people in fragile times
Swiss start-up Finally. covers fashion and sustainable products for a period we don't like to think about: hospital stays, chronic illness, a person’s final days. These are fragile times, as the community-oriented design studio and research lab calls them. All products are created after careful consideration and planning, often in collaboration...
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Aid by Trade Foundation completes 2.8 million euro project for climate-resilient agriculture in Africa
Coinciding with today's International Day for Biological Diversity, the Aid by Trade Foundation announced the successful completion of a 2.8 million euro project focused on climate-resilient agriculture in Africa. Healthy soil, responsible water management and biodiversity conservation play key roles in this initiative. The CAR-iSMa project (“...
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Study: Ten levers for competitive textile-to-textile polyester recycling in Europe
A new study called “The Textile Recycling Breakthrough” has analysed textile-to-textile polyester recycling in Europe and has identified ten key levers to unlock exponential growth in polyester recycling in Europe. It also quantifies the cost gap between chemically recycled and virgin polyester, outlines policy and investment solutions and shows...
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Reju announces first industrial size textile-to-textile recycling centre in the Netherlands
After openings its pilot plant “Regeneration Hub Zero” in Frankfurt, Germany in October of last year, textile-to-textile regeneration company Reju has announced its first industrial size textile-to-textile recycling centre in the Netherlands. Called “Regeneration Hub One,” Reju has selected Chemelot Industrial Park in Sittard, Netherlands, which...
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Made-to-measure suits for men come to Austria with Sartoria Vienna
Two year ago, Fashion United portrayed The Shirt Dandy, an Austrian company that makes customised shirts for men in India. Now, founder and entrepreneur Thomas Hebenstreit has taken the next step in reshaping the made-to-measure industry and has launched a new European label, Sartoria Vienna. It is geared for the European premium market and...
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Primark now launches its free clothing repair workshops in the United States
Budget fashion retailer Primark has brought it “Love It for Longer” repair workshops to the USA, initially starting in two markets: Staten Island in New York and Tysons, Virginia, just outside of Washington, D.C. During each free in-store workshop, participants learn simple mending and upcycling techniques like fixing hems, adding buttons or...
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London calling: Slow fashion brand Asket opens first flagship store outside of Sweden
Imagine entering a clothing store and not seeing any products, no garish signs advertising sales and rushing consumers to ‘grab deals fast’. Instead, there is a long, inviting bench along the wall and a piece of art at the end. In the centre of the room, a row of displays, discreetly facing inwards. Finally, on the opposite wall, a wooden frame...
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WRAP’s Textiles 2030 becomes UK Textiles Pact
Textiles 2030, the UK’s voluntary initiative supporting businesses and organisations within the fashion and textiles industry, will from now on be called the UK Textiles Pact. According to a press release by WRAP (Worldwide Responsible Accredited Production), the climate action NGO behind the initiative, the move will “bring the agreement in...
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Repreve maker Unifi launches extremely durable recycled yarn Fortisyn
The problem with recycled yarns and fabrics, for many, is the assumption that a recycled yarn cannot be as strong as one made from virgin materials. Enter Unifi, maker of recycled polyester brand Repreve. The company recently launched Fortisyn, an abrasion-resistant and durable yarn that provides fabrics with enhanced tear and tensile strength,...
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