Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
Mens- and womenswear trends FW26/27
In a well attended seminar, Tatiana Aldrich, client and trend consultant at trend forecasting agency WGSN, presented three macro trends for mens- and womenswear along with key items that will inform the autumn/winter season 2026/27. FashionUnited has summarised the highlights of each macro trend and theme. 1) Geo-logic The first macro trends...
Fashion loading...
Talents, trends and tariffs: highlights from Istanbul Fashion Connection
The eighth edition of sourcing and fashion fair Istanbul Fashion Connection (IFCO) took place from 20th to 22nd August 2025. From the onset, IFCO was conceptualised to present Turkish brands and designers to the world and leave the notion of Turkey being a mere production location behind. Slowly, the efforts seem to bear fruits, with buyers from...
FairsFeaturedloading...
Vivienne Westwood designs costumes for amfAR gala in Salzburg
British luxury brand Vivienne Westwood designed the costumes for the amfAR Gala, which took place on Sunday, August 24. Around 400 high-profile figures from the arts, culture, politics and business gathered at the Salzburg Residence. The theme was Hugo von Hofmannsthal’s "Jedermann", which was performed as part of the Salzburg Festival. Creative...
Fashion loading...
Luxury Redefined: white paper analyses how brands can connect with today's consumers
The luxury industry has been having a hard time keeping up with their consumers - while wooing and educating them in the 2010s, it did not anticipate that they would outgrow their teachers. Hence, media brand Highsnobiety together with the Boston Consulting Group surveyed more than 6,6,710 consumers in eleven key markets - China, South Korea,...
Fashion Featuredloading...
Asket to launch final product
How many garments should an essential wardrobe contain? Opinions differ. Some may manage for quite a while with just three t-shirts, two pairs of trousers, a shirt/blouse and a sweater while others may last just two days with it. Swedish slow fashion brand Asket has been thinking about this question for quite some time; in fact, since it was...
Fashion loading...
From field to fashion: Tintoremus' homegrown indigo cultivation promotes natural dyes
In May 2022, Clemente Cebrián and Lola López of Spanish sustainably sourced fashion brand El Ganso found a solution for a problem they had been pondering: They had unused fields in western Spain (initially in La Herguijuela) but did not know what to plant there as summers were dry and hot. Then inspiration struck - indigo seemed perfect given...
Fashion loading...
Sustainability at Miomojo focuses on innovation and responsibility
While large clothing and accessory brands often struggle with their sustainability efforts, as their size makes them inflexible or their business model is based on overproduction, smaller and younger labels have it a bit easier as a sustainable direction was part of their programme from the outset. One such company is the Italian bag label...
Fashion loading...
A foot in the door: Birkenstock opens three more stores in Mumbai
German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...
Retailloading...
Packing light when traveling - lean on the wallet, the planet and the ego
A majority of US shoppers spends up to 200 US dollars on their holiday wardrobe each year according to a CivicScience survey. The main reasons mentioned for buying new instead of taking what is in the closet were ’to update my wardrobe’ (45 percent of respondents), ‘for a vacation or trip’ (27 percent) and for about one quarter (26 percent), ‘...
Fashion |Opinion loading...
When fashion meets protein fibres: “Biotechnology can be a powerful force for good”
Spiber a is bio-venture from Japan that has been harnessing the power of fermentation to produce fibres. How does one have to picture this? It started with bioinformatics researchers Kazuhide Sekiyama and Junichi Sugahara investigating methods for producing spider web fibres through fermentation in 2004. Three years later, they used their...
Fashion |Interview Featuredloading...