Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
Euratex’ ReHubs initiative to unveil roadmap to industrialise textile circularity by 2032
ReHubs, an initiative by the European Apparel and Textile Federation (Euratex) launched in 2020 to tackle Europe’s huge textile waste problem, will unveil a new strategy and tactical action plan to industrialise textile circularity by 2032. The new strategy is meant to be an “industry-wide roadmap and portfolio of initiatives designed to unlock...
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Verifying green claims: A new benchmark for water usage in indigo dyeing
What makes an indigo dyeing process “sustainable?” And what is the average amount of water used to dye denim today? The answer is - we do not know as there has been no benchmark to date that compares processes of denim mills worldwide. There have been, however, water saving claims galore but again, without a benchmark, it is hard to gauge what...
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Asos partners with TrusTrace for source-to-product transparency
British online retailer Asos has entered into a strategic partnership with digital traceability platform TrusTrace. This will help the company enhance its supply chain transparency and resilience, strengthen its risk management and support compliance across its global value chain. The partnership is part of the online retailer’s Fashion with...
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Mens- and womenswear trends FW26/27
In a well attended seminar, Tatiana Aldrich, client and trend consultant at trend forecasting agency WGSN, presented three macro trends for mens- and womenswear along with key items that will inform the autumn/winter season 2026/27. FashionUnited has summarised the highlights of each macro trend and theme. 1) Geo-logic The first macro trends...
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Talents, trends and tariffs: highlights from Istanbul Fashion Connection
The eighth edition of sourcing and fashion fair Istanbul Fashion Connection (IFCO) took place from 20th to 22nd August 2025. From the onset, IFCO was conceptualised to present Turkish brands and designers to the world and leave the notion of Turkey being a mere production location behind. Slowly, the efforts seem to bear fruits, with buyers from...
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Vivienne Westwood designs costumes for amfAR gala in Salzburg
British luxury brand Vivienne Westwood designed the costumes for the amfAR Gala, which took place on Sunday, August 24. Around 400 high-profile figures from the arts, culture, politics and business gathered at the Salzburg Residence. The theme was Hugo von Hofmannsthal’s "Jedermann", which was performed as part of the Salzburg Festival. Creative...
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Luxury Redefined: white paper analyses how brands can connect with today's consumers
The luxury industry has been having a hard time keeping up with their consumers - while wooing and educating them in the 2010s, it did not anticipate that they would outgrow their teachers. Hence, media brand Highsnobiety together with the Boston Consulting Group surveyed more than 6,6,710 consumers in eleven key markets - China, South Korea,...
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Asket to launch final product
How many garments should an essential wardrobe contain? Opinions differ. Some may manage for quite a while with just three t-shirts, two pairs of trousers, a shirt/blouse and a sweater while others may last just two days with it. Swedish slow fashion brand Asket has been thinking about this question for quite some time; in fact, since it was...
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From field to fashion: Tintoremus' homegrown indigo cultivation promotes natural dyes
In May 2022, Clemente Cebrián and Lola López of Spanish sustainably sourced fashion brand El Ganso found a solution for a problem they had been pondering: They had unused fields in western Spain (initially in La Herguijuela) but did not know what to plant there as summers were dry and hot. Then inspiration struck - indigo seemed perfect given...
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Sustainability at Miomojo focuses on innovation and responsibility
While large clothing and accessory brands often struggle with their sustainability efforts, as their size makes them inflexible or their business model is based on overproduction, smaller and younger labels have it a bit easier as a sustainable direction was part of their programme from the outset. One such company is the Italian bag label...
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