17 Brands advised to review practices as CMA outlines compliance guidelines

17 well-known fashion brands have been advised by the Competition Markets Authority (CMA) to review business practices in regards to their green claims. The move has led the UK watchdog to issue a compliance guide based on its already existing Green Claims Code, with it hoping that these further tips can help in levelling the playing field and encourage shoppers to seek out trustworthy green claims. The CMA noted that it has not launched enforcement action against the 17 firms, and would “not be naming them at this time”.