612 League aims at Rs 400 crores turnover

612 League crossed a turnover of Rs 100 crores in 2016. Now its targeting a turnover of Rs 400 crores in the next five years. The junior wear brand, launched in 2009, is known for a strong, differentiated product range and a wide market presence. The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter. It caters to the age group six months to 12 years. 612 League is probably the first Indian clothing brand focusing on pre-teen children. At the core of 612 League is the belief that a tween, that is, a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. There are 460 points of sale across 140 cities in India, which will increase to 800 points of sale. The number of EBOs will be increased to 200. Right now there are 51 EBOs.