A Focus on Process and Provenance - The IOU Project

The IOU Project is based in Madrid, Spain and founded by Kevita Parmar. Parmar works predominantly with hand loomed madras cotton out of India, known for its distinct, often candy-colored checks, specific and unique to each weaver. Sass Brown explains, “Kevita Parmar works with locally grown cotton from that region that is then hand-woven, a fabric that has literally no carbon footprint to begin with. Moreover, she really honors the makers, whether it's the maker of the garment or the weaver of the fabric as a truly vital component of her value chain of the garment. And as equal in terms of standing as the designer or the customer.” She emphasizes, “it's a very flat, democratic program or company, not hierarchical, where the designers are at the top and the makers at the bottom.”