Adidas to increase sales by two billion euros and extends contract with CEO Bjørn Gulden

Sportswear manufacturer Adidas considers itself well-positioned for the coming years, despite economic and geopolitical turbulence. The company is aiming for further growth in sales and profit by 2028, as it announced on Wednesday in Herzogenaurach. In the current year, currency-neutral sales are expected to increase in the high single-digit percentage range. This would represent an increase of two billion euros in absolute terms.