Affordable luxury, rebranding and a ‘good playlist’: how Emerson Renaldi wants to attract new and old customers

Niloy Rahman is store director at luxury fashion retailer Emerson Renaldi. He returned to the company run by the Pfeiff family six months ago to become the first external store director. He is also responsible for menswear purchasing together with Jacopo De Manzolini, the husband of owner Olivia Pfeiff. Pfeiff, who is the second generation to run the family business, is responsible for purchasing womenswear.