Allen Solly Junior strengthens distribution network, to add 40 EBOs

Allen Solly Junior, the popular kids’ wear brand is planning to strengthen its distribution network by adding another 40 EBOs next year. The brand launched in 2010 as a sub-brand of Allen Solly, caters to children aged 4 to 14 years. The sub-brand has grown at 50 per cent CAGR from 2010 to 2014.

Banking on rapidly growing kids’ segment

Explaining the huge market for kids’ denim and casual wear, Sooraj Bhatt, Brand Head, Allen Solly says, “The kids’ wear market will be worth around Rs 55,500 crores by the end of FY 15. Kids casual wear market is growing at a rapid pace. We foresee more brands entering the segment.” Allen Solly Junior’s present portfolio consists of apparels for boys and girls in the age group 4 to 14 years. The range consists of t-shirts, shirts, denims, dresses, bottom wear and winter wear. The wide range includes graphic T-shirts in animal prints and colorful dresses. It offers denim for both boys and girls. Currently, denim accounts for about 5 percent of the entire line.

Targets boost in EBO revenues

Allen Solly Junior is present online through its official website besides Myntra. Bhatt further adds, “For Juniors, we are present through 15 exclusive brand outlets, 20 large format stores and 104 MBOs across the country. The share of revenue in FY15 is 25 percent from EBOs, 30 per cent from LFS and about 40 per cent from MBOs. We expect EBOs contribution to go up. We are in four states and want to spread our kids’ wear distribution across the country by adding around 40 EBO’s in the next year alone. As far as growth target is concerned, Allen Solly Junior is expected to double growth in the next two years,” Bhatt sums up.