Amante to foray into Southeast Asian markets

Having gained a strong foothold in the India, Amante, the premium lingerie brand, is now looking at foraying into Southeast Asian countries. A subsidiary of 1.4 billion dollars firm MAS Holding, Amatne was launched in 2007 having India and Sri Lanka as its core markets. The brand is competing with other established brands like Triumph, Bewitch and Enamor to name a few. Throwing light on the developmental aspects of his brand, Vivek Mehta, Chief Executive Officer, Amante says “Amante is planning the launch a new line of innerwear by March this year.”

Retail expansion includes Southeast Asian market

In India, Amante is available in 600 MBOs and 25 large format stores. The brand is now planning to take up the number of MBOs to 2,000 in the next 2 years. It is also focusing on strengthening its base in large formats across the country. “We are aggressively pursuing expansion and have earmarked states such as Orissa, Bihar and Kerala for this purpose. Since our aim is to achieve equal growth everywhere, we are not targeting any specific set of cities or region. Northeastern region is also on our radar to increase footprint,” Mehta opines.