Amazon Fashion sees double digit growth

Amazon India has witnessed significant growth in its fashion category. Especially in Tier-II and III cities, Amazon Fashion has doubled its selection and grown over 150 per cent y-o-y by the middle of 2016. The categories in Amazon Fashion include watches, apparels, shoes, jewelry and luggage and this has shown over 200 per cent growth this year. It receives around 55 per cent of orders from Tier-II cities and is now among the top three categories for the Indian arm of the global e-commerce giant Amazon Fashion holds 30 per cent of the total customers of Amazon India.