Apparel players wooing customers with customised clothing

The garment industry, both offline and online has come full-circle from tailormade to readymade to customised clothing. From leading textile companies, to brands and e-retailers, all are now offering customized clothing services to woo buyers who are still stuck to the idea of wearing perfectly fitting ensembles. Neighbourhood tailors were once a favourite among Indians looking for perfectly fitted clothes. However, with the advent of ready-to-wear ensembles by leading brands in variety of sizes from XS to XXL or even XXXL, customers gradually shunned the tailor and moved towards branded ready-to-wear. Ecommerce companies further expanded the reach of readymade clothing to remote places, wooing those who still lacked exposure. Experts feel that the latest move by ecommerce platforms such as Jabong and Fashionara could further make a negative impact on business of brick and mortar clothing stores.