Arvind acquires ecom company Freecultr

Arvind Internet has acquired private label e-commerce company Freecultr. Arvind Internet is the online arm of the textile manufacturer and flagship company Arvind. Freecultr is a lifestyle apparel brand started in 2011. Arvind Internet, established in 2013, is a hybrid start-up of tech and fashion, with its headquarters in Bangalore and a creative division in Mumbai. The company kicked off with custom clothing platform Creyate in 2014.