At Snapdeal, women’s fashion clocks in most growth

Fashion category at online portal Snapdeal saw an astounding 250 percent growth this year. Women’s fashion led the way by clocking in 220 percent increase in orders. This was followed by men’s fashion, which grew at 130 percent while kids’ fashion grew at 100 percent. Saris, dress material, men’s shoes, men’s watches and women’s kurtis were the top selling items in the fashion category. In women’s fashion particularly ethnic wear saw an upward trend with 14 percent searches related to saris, salwar suits and dress materials. Interestingly, 40 percent first time buyers bought saris.