At Snapdeal, women’s fashion clocks in most growth

Fashion category at online portal Snapdeal saw an astounding 250 percent growth this year. Women’s fashion led the way by clocking in 220 percent increase in orders. This was followed by men’s fashion, which grew at 130 percent while kids’ fashion grew at 100 percent. Saris, dress material, men’s shoes, men’s watches and women’s kurtis were the top selling items in the fashion category. In women’s fashion particularly ethnic wear saw an upward trend with 14 percent searches related to saris, salwar suits and dress materials. Interestingly, 40 percent first time buyers bought saris.

Number of women buyers have been growing in recent years, says Rahul Taneja, VP, category management at Snapdeal. It was 30 percent last year and has now grown to 40 percent now, with 50 percent growth reported from the Northeast. The innerwear category reported 200 per cent growth among women and 100 percent for men. Most men prefer to look for shoes, which constitutes 12 percent of all searches.

More shoppers are now logging on to e-commerce sites because of the various facilities provided such as making standardised sizes available as well as prominent partnership with brands like Shoppers Stop and Ekta Kapoor’s Ek. Also product reviews have helped. Another factor is the rise in disposable incomes in Tier II and III cities. At Snapdeal, 70 per cent of all women’s ethnic wear orders came from non-metro areas.