Australian footwear brand Ugg Since 1974 changes name after legal battle with Ugg

Australian footwear brand Ugg Since 1974 is changing its name overseas after a nearly decade-long legal battle with Deckers Brands, the US parent company of footwear brand Ugg, which holds exclusive sales rights for Ugg footwear in more than 130 countries. The Ugg Since 1974 name will no longer be used outside of Australia and New Zealand. In international markets, the company will now operate under a new name: 'Since 1974', CEO Todd Springthorpe shared in a TikTok video.